The World in a Shopping Mall

Topics: Retailing, Shopping mall, Power centre Pages: 5 (1863 words) Published: October 14, 2011
In this world today, we as Americans live and survive on the presents of malls. Malls now are enacted into our way of living, our ability to consume the standards of social and economic impacts brought on by malls have and will continue to alter the composition of day to day survival. Margaret Crawford’s article (“the World in a Shopping Mall”) breaks down how the world is placed within a shopping mall, and because of this, the impacts that have resulted from the world being placed in such a situation. The article discusses the foundations or fundamental themes that have causes the World to be in a Shopping Mall. On a regional scale many would not consider how much a mall can impact the particular area that it is placed in. In the article, Margaret refers to the impacts on small towns, historic downtowns, and traditional strip/suburban centers that malls induce. Commercially and economically the construction of malls will either benefit or reduce productivity within an area. Throughout history the developments of malls have successfully been theorized to only be productive, and mall designers have implemented formulas to ensure that malls do not fail. Malls in small towns economically and sociably alter the living conditions. Small towns are modest and potentially set on a way of living, the want and needs of everyday living are localized with in particular area. Specialty shops, such as hardware stores, and grocery stores individualize many of the goods needed. The majority of the income and revenue stays within the area. The construction of a mall within a small town, (summarized by Margaret) will change market values, possibility taking away for the small town. The mall will centralized the customers goods, eliminating the need to visit numerous stores to complete daily shopping, nevertheless, the mall acts as a one-stop shop-&-go development. Now, some malls that were constructed, that have been taking away from the nearby town or area, have allowed for businesses to relocated within the confinement of the mall, keeping self-own business stable. Margaret pointed out that shopping malls have particular themes or usage’s; some malls are comprised of small specialty shops, instead of nationally owned retail shops, the different usage’s servers its purpose by following the local wants and needs of the community Historic downtown’s areas are sometimes transformed into a regional shopping mall. For the most part historic downtown’s are comprised of local owned shops, and abandoned or degrading building that once serves as the center point for the survival of downtown. Big warehouses lose their intent with the growing economy and the large building or historic areas are candidates for reconfiguration into a mall. As stated in the article, “Americans regularly browse through renovated factories, piers, and government building”, looking for places to develop. With the development to the historic downtown, can possibility take away from the present downtown. On the other hand, commercially the development to a historic downtown could possibility enhance the area because of cultural attractions such as museums, and bring the influence of cultural festivities into the area creating a profitable marketplace. Keeping the downtown area profitable and managing to maintain the high real-estate costs, malls add hotels, condominiums, and offices to become a world inside a mall. Moving into the presence of suburbia, traditional strip/suburban shopping centers start appearing. The typical shopping centers are constructed to provide a one-stop shopping. For the most part strip mall varies in purposes. Some malls have major departments stores located on either end, and between a multitude of variety stores. This design makes the consumer walk past the stores, inducing a want to purchase. Strip malls are presumably located along the major highway and interstate’s, provided access to local residents and access to nonresidents using the...
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