The Relationship between Advertising Industry and Media in 20th Century
Introduction
Advertising is a key for the economy of consumers. Without it, people would face difficulty knowing what services and products are available. Adverting indeed is vital to a prosperous social order. It is also the financial basis of important contemporary mass media (John Vivian, 1997: 315). Advertising performs the dual role of informing and entertaining in the media. It informs us of the products and services that are available for us to buy and use. Along the way, it also entertains us with some amusement, witty, or clever use of words and photos. Media advertising has another vital function. It helps offset the price of the media communication itself to customers. If we didn’t have ads on radio or television, the expense of programming would need to return through taxes, government monies, or sponsorships (Helen Katz, 2003: 5-7).
Advertisers know the value of product placement. As the personal media turned into the standard and mass media fragment, advertisers are again trying how they reach consumers. More dollars of total advertising budgets are diverted to more targeted technologies while a smaller percentage will be spent on traditional media. Data mining and personalized electronic approaches are increasingly critical to marketplace success. Researchers and advertisers used data mining process to see what websites a person visits, what media the consumer uses, what did she/he buy and other to uncover economic data and demographic to define and classify prospective customers. Looking out databases for prior purchase information and assumptions concerning spending habits based on each home’s location, provides advertisers with clues on how to focus on specific customers (Peter B. et al, 2007. P. 254). For many decades, the newspaper, magazine, radio and television media have been the main sources for manufacturers to advertise their products (Wilson, James and Wilson, Stan Le Roy.998.P.319). In this essay, we are going to find out how
Advertising is a key for the economy of consumers. Without it, people would face difficulty knowing what services and products are available. Adverting indeed is vital to a prosperous social order. It is also the financial basis of important contemporary mass media (John Vivian, 1997: 315). Advertising performs the dual role of informing and entertaining in the media. It informs us of the products and services that are available for us to buy and use. Along the way, it also entertains us with some amusement, witty, or clever use of words and photos. Media advertising has another vital function. It helps offset the price of the media communication itself to customers. If we didn’t have ads on radio or television, the expense of programming would need to return through taxes, government monies, or sponsorships (Helen Katz, 2003: 5-7).
Advertisers know the value of product placement. As the personal media turned into the standard and mass media fragment, advertisers are again trying how they reach consumers. More dollars of total advertising budgets are diverted to more targeted technologies while a smaller percentage will be spent on traditional media. Data mining and personalized electronic approaches are increasingly critical to marketplace success. Researchers and advertisers used data mining process to see what websites a person visits, what media the consumer uses, what did she/he buy and other to uncover economic data and demographic to define and classify prospective customers. Looking out databases for prior purchase information and assumptions concerning spending habits based on each home’s location, provides advertisers with clues on how to focus on specific customers (Peter B. et al, 2007. P. 254). For many decades, the newspaper, magazine, radio and television media have been the main sources for manufacturers to advertise their products (Wilson, James and Wilson, Stan Le Roy.998.P.319). In this essay, we are going to find out how
Bibliography: Arandilla, Rachel. “Rise and Fall of Online Advertising”. 1stwebdesigner.com. 1st WebDesigner Ltd., 2011. Web. (accessed Jan 8, 2014.) Fang, Irving. A History of Mass Communication: Six Information Revolutions. Newton: Butterworth-Heinemann, 1997. Print. Katz, Helen. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 2nd ed. New Jersey: Lawrence Erlbaum Associates, Inc. , 2003. Print. Mediaknowall. “History of Advertising”. mediaknowall.com. Karina Wilson, n.d. Web. (accessed Jan 7, 2014) Peter B. Orlik, Steven D. Anderson, Louis A. Day, and W. Lawrence Patrick. Exploring Electronic Media: Chronicles and Challenges. Malden: Blackwell Publishing Ltd, 2007. Print. R. Dominick, Joseph. The Dynamics of Mass Communication. 3rd ed. New York: The McGraw-Hill, Inc. , 1990. Print. “The History of Online Advertising”. adpushup.com. AdPushup, n.d. Web. (accessed Jan 9, 2014) Templeton, Brad. “Reflections on the 25th Anniversary of Spam”. templetons.com. Brad Templeton. n.d. Web. (accessed Jan 10, 2014) Vivian, John. The Media of Mass Communication. 4th ed. Massachusetts: Alyn and Bacon, 1997. Print. Wilson, James and Wilson, Stan Le Roy. Mass Media Mass Culture: An Introduction. 4th ed. New York: The McGraw-Hill Companies, Inc. , 1998. Print.