MEDC 5000 assignment 1

Powerful Essays
Topics: Sociology
MEDC 5000

Thinking about Theory Summary and Axiology Analysis

Webster University
Jan. 13, 2015

Part One Section One
In Mass Communication Theory Section 1 Chapter 1 by Stanely J. Baran and Dennis K. Davis, the authors discuss the means of understanding and evaluation mass communication theories. The chapter covers the relationship between scientific and causality, theory, the four broad categories of mass communication, criteria for judging theory and the four trends in media theory.
Physical science has allowed us to gain increasing control over the physical world. This control has had direct and very useful consequences for our daily lives. Powerful technologies have been invented that very effectively shelter us from our environment and enable us to do things that would have been seen a magical a few decades ago. (Baran and Davis 8)
In "Mass Communication Theory," Baran and Davis examine the origins of mass communication theory and how it can be applied to social science.
"Human behavior may simply be too complex to allow scientist to ever fully untangle the different factors that combine to cause observable actions. (Baran and Davis 11)
Theory is an organized set of concepts, explanations and principles of some aspect of human experience.
Baran and Davis discusses how the scientific method can be applied to social sciences.
Ontology is the nature of reality and what is knowable. "As communication theorist Katherine Miller explained, "Different schools of through will define theory in different ways depending on the needs of the theorist and on beliefs about the social world and the nature of knowledge" (2005, 22-23) Scholars have identified four major categories of communication theory 1.) postpositivism, 2.) cultural theory, 3.) critical theory and 4.) normative theory and although they "share a commitment to an increased understanding of social and communicative life and a value for high-quality scholarship" Miller

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