The Olympics and Its Impact on Uk Retail

Topics: United Kingdom, Olympic Games, Summer Olympic Games Pages: 2 (309 words) Published: January 9, 2013
Affect of Olympics on UK's Retail sector
The Olympics and its Impact on UK Retail

In 2012, the UK hosted the Olympic Games, running from July 27 to August 12, 2012 and the Paralympics Games from August 29 to September 9, 2012. This report focuses on the impact this major international event will have on United Kingdom retail (Including Clothing, Super Market, Food Sector) both during the Games and long term, and how retailers can exploit the opportunities.

Example: Clothing (H&M, M&S, Next, Prime Mark, John Lewis), Super Market (Tesco, Sainsbury’s, ASDA, Waitrose, M&S), Food Sector (McDonald’s, KFC, Burger King, M&S Simple Food)

Key findings and highlights:
• Gains will be focused on three main categories: clothing & footwear, home wares and gift-related items and souvenirs. We forecast that clothing & footwear will see the largest increases, as shopping in this sector is a popular activity for London visitors. • Due to the United Kingdom's close proximity, few visa restrictions and easy access to the rest of Europe, we expect the largest proportion of overseas visitors at the London 2012 Olympics to be European with the highest number of tourists coming from France, Germany, Italy and Spain etc. • Retailers need to consider advertising channels carefully to drive interest from international customers. Displaying billboards and catalogues in airports, both in the United Kingdom and internationally, could help build brand awareness as could partnering with major hotel chains, offering their guests discounts as an incentive to shop with them.

Key questions answered:
• What strategies do I need to adopt to maximise sales potential from the Olympics? • How can I improve consumer awareness and global brand presence pre-, during and post the Olympics? • What product sectors are going to perform well during the Olympic period? What is the forecast expenditure for each sector?...
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