Unit 3 D1

Good Essays
Daria Amin Evaluate the effectiveness of the use of techniques used in marketing products in one organisation

Apple Apples marketing techniques are decent but I cannot say that they are doing their marketing very good, this is because there are some areas where they could improve in marketing. Apple aims are realistic and good because they have a big target to reach. The problem is that they are not meeting these aims. For example, one of their aims of Apple is to show their strength to the population. Apple are a global business, they do sell products around the world, but they have to be aware that there are other businesses that have a similar business to Apple such as Samsung, Nokia ect, these other business also sell technology but they do not sell music products. All the people are familiar with all these business but there is a small minority of people who don’t know what Apple is, this is because of poor promotion. In my own opinion I think that Apple do less advertising to the public other than Nokia or other tech businesses. Marks and Spencer need to market their products well that’s one thing they need to improve on. Overall Apple need to concentrate on their marketing aims. They also need to understand that their competitors are taking all their customers so they need to do more promotions to compete with the other retail stores. I am fascinated with Apples growth strategy; they are putting effort to create new product for the customers and they are developing their products well. These actions from the company are satisfying the customers. So this lets me believe that their growth strategy is effective as a marketing technique. This is because if the customer is not satisfied with a product, they would have a team who will find out what is wrong with the product. When they find out what the problem is then they will change they will change the existing product into a new one.
They just improve on that product

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