The Necessity of a Mobile Hotel App

Pages: 2 (441 words) Published: November 17, 2011

Statement of Need
Bliss Hotels has fallen behind the times in their lack of a mobile application. Use of mobile applications has boomed in recent years due to the increase of smart phones. Consistent with this boom has been an increase in the number of mobile applications, specifically in the hotel industry. Hotels are the perfect businesses to offer mobile applications to their guests. One thing that every guest has in common is that they are traveling. A traveling guest will surely find ease in booking and researching hotels via a mobile application on their smart phone. Hotels that offer a mobile application to their guests have a competitive advantage over hotels like Bliss which lack a mobile application. Bliss Hotels currently fails to accommodate its guests “on-the-go” in a quick and efficient manner. Often, travelers will not unpack their laptop to book a hotel at their next destination. Instead, they will utilize their smart phone to search for a hotel that fits their needs and wants. Bliss Hotels intends to capture this “on-the-go” audience with a mobile application. It is expected that Bliss Hotels has lost out on a significant amount of revenue that would have been generated by the users of a mobile application. Brand Management

Brand management means defining the brand, positioning the brand, and delivering the brand. Brand management is the art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from its competitors. It gives a quality image to your business. Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. For Bliss Hotels we must manage both the products and accommodations customers use while staying at the hotel as well as the service and...
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