4. Describe a nonprice competition strategy that you have seen a company use. Do you think this strategy was effective? Why or why not? (3-6…
14. Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated…
2. Should they hire regional managers first or should they hire one or two more salespeople first, to save money and get more data in terms of what a salesperson could sell?…
4. You have just started a new business. You need to have three to four workstations available for your…
6. I worked as hard as I could to help with the change and encourage others to do the same. I researched different ways that the change could be implemented and shared them with colleagues.…
5. Then score your key competitors. Do not compare more than 2 competitors to your score.…
Develop a clear strategy of discounts, special season offers. It’ll be a good idea to develop a loyalty program to stimulate customers to come back again and spend more money.…
* Put the product on the market and price it EXACTLY where it needs to be. (Being cheaper or more expensive will not help.)…
The MARKETING GAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. Besides that, I got to learn how to analyze and selecting target markets and implementing the marketing mix, which were 4 segments, wholesale of $120, using indirect competitive advertising and indirect distribution which is full service dealers only.…
When GE realized that its products would no longer sell themselves, it had to invent a formidable marketing function from scratch.…
3. Build and maintain brand loyalty, crucial to ability to charge premium price, without which this strategy will fail.…
a cap on a Coca-Cola can to stop people throwing away the drink due to…
Price elasticity: products with high quality or being highly processed tend to be inelastic demand, while row materials are usually elastic. For example, a price increase in a car only leads to little decrease in demand, in the contrary; a price increase in oil could leads to huge change in market.…
We discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to me that the reason for their lack of success was they are pitching, not educating. There is a misconception that as a marketer the most important function is to promote our products and services. In fact, main focus should be to establish that we are knowledgeable and can be trusted.…
2-Some Ideas to do from this point to be more even successful in this business…