The Marketing Game
Executive Summary
The MARKETING GAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. Besides that, I got to learn how to analyze and selecting target markets and implementing the marketing mix, which were 4 segments, wholesale of $120, using indirect competitive advertising and indirect distribution which is full service dealers only. To : Director from Firm G2
From : Gabriel Philip George, Marketing Manager
Subject : Interim Report on The Marketing Game, TMG
Introduction
This interm report begins with the definition of TMG. TMG which means The Marketing Game. Authors and designers, Charlotte H. Mason and William D. Perreault Jr. developed this simulation game to teach students how to
First of all, I’ll like to begin this interim report by explaining what the term TMG is. TMG stands for The Marketing Game, a program developed by Charlotte H. Mason and William D. Perreault Jr. that teaches you how to assume the role of a marketing manager in a company that develops and markets a voice recognition device, model name VoiCtrl that is able to control computers thru verbal commands for example word processing, internet browsing, and playing MP3 music files.
The aim of the game is to teach me the roles of a marketing manager which is to analyze customers and their needs. Besides that, I learn how to plan strategies by selecting target markets and implementing the marketing mix, which are Customer, Product, Price, Place and Promotion to position the voice recognition device in the electronic market.
Market Segmentation is a process of separating a group of people into smaller groups of potential customers with different needs in this case, their VRD needs in terms of able to use different application also when consumers with identical product and service needs are
The MARKETING GAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. Besides that, I got to learn how to analyze and selecting target markets and implementing the marketing mix, which were 4 segments, wholesale of $120, using indirect competitive advertising and indirect distribution which is full service dealers only. To : Director from Firm G2
From : Gabriel Philip George, Marketing Manager
Subject : Interim Report on The Marketing Game, TMG
Introduction
This interm report begins with the definition of TMG. TMG which means The Marketing Game. Authors and designers, Charlotte H. Mason and William D. Perreault Jr. developed this simulation game to teach students how to
First of all, I’ll like to begin this interim report by explaining what the term TMG is. TMG stands for The Marketing Game, a program developed by Charlotte H. Mason and William D. Perreault Jr. that teaches you how to assume the role of a marketing manager in a company that develops and markets a voice recognition device, model name VoiCtrl that is able to control computers thru verbal commands for example word processing, internet browsing, and playing MP3 music files.
The aim of the game is to teach me the roles of a marketing manager which is to analyze customers and their needs. Besides that, I learn how to plan strategies by selecting target markets and implementing the marketing mix, which are Customer, Product, Price, Place and Promotion to position the voice recognition device in the electronic market.
Market Segmentation is a process of separating a group of people into smaller groups of potential customers with different needs in this case, their VRD needs in terms of able to use different application also when consumers with identical product and service needs are