The Extent of Globalization in Global Retailing and Civil Aero Engine Manufacturing

1. Introduction First of all, about this portfolio, the extent of globalization in global retailing and civil aero engine manufacturing is main discussion statement. The PESTEL, CAGE distances and Yip’s driver theories also would be applied to support this discussion. Moreover, different firms of these two industries would be used to illustrate above concept. Wal-Mart, Carrefour and Tesco will be used to demonstrate global retailing. Then, another industry, civil aero engine manufacturing, Pratt & Whitney and GE Aviation will be used to exemplify. When the companies want to keep their development within the competitive economic environment, they should have a plan. This plan is not only integrate the condition that means the competence of company, with the outside opportunities. And also guide the internal resources management to operate in coordination with different management action. The purpose is to seek customers’ value, choose a right business strategy, also to enhance the enterprise competitive advantage and make the advantage be sustainable. It is corporate strategy, which is about the long term view for the top managers to make strategic decisions for taking action to change firm’s position (Oliver, 2001). Moreover, strategic management is a way to “catch” the opportunities within the complicate environment, avoid the risk to face threats in the external environment, enhance strength, and hide the weakness. Besides these, then, implement strategies and review the performance (Jones, 2008). Finally, make the company to gain profit and have sustainable competitive advantage, expand market share lastingly in the market.

2. Strategic groups of global retailing industry Wal-Mart, Carrefour and Tesco have been chosen to explain how they global in the global retailing market. These three are the “big three” at the top 250 retailers of 2010 (Deloitte.com, 2012). The reason to choose these three is because their scope is largest. Not just