The Different Aspects of Pricing That Could Change the Way a Business Functions
The Different Aspects of Pricing that Could Change the Way a Business Functions
Literature Review
Outline:
Summaries:
1. Summary of "Does Promotional Pricing Grow Future Business?".
2. Summary of "Dueling Pricing Strategies".
3. Summary of "Multiple-Choice Pricing".
4. Summary of "Medium Sized Companies Increase Market Share by Pricing Strategy".
5. Summary of "Managing Costs Using Common "Cents"".
Articles:
Article: "Does Promotional Pricing Grow Future Business?".
Article: "Dueling Pricing Strategies".
Article: "Multiple-Choice Pricing".
Article: "Medium Sized Companies Increase Market Share by Pricing Strategy".
Article: "Managing Costs Using Common "Cents"".
Bibliography
Summary of "Does Promotional Pricing Grow Future Business?"
1. Objectives:
a. To understand the effects of promotional pricing on attracting new customers as well as their effects on existing customers
b. To understand both the negative and positive aspects of promotional pricing.
c. To have a clearer understanding of the mix of the overall outcome of promotional pricing.
2. Scope:
In this article, the author has first referred to case study of a U.S catalogue retailer that investigated the overall effects of discount promotion strategies on a business. That case study was published in the winter 2004 issue of marketing science. The author has also referred to an article titled "Long-run effects of promotion on new versus established customers; three field studies" which was authored by Eric Anderson, a visiting professor of marketing at northwestern university's Kellogg school of management, and Duncan Simester, associate professor of management science at the MIT sloan school of management. This article has covered three years of a catalog books and software retailer where three sets of tests where conducted. The first covered 56,000 existing customers. The others covered 300,000 and 245,000 customer prospects that were identified
Literature Review
Outline:
Summaries:
1. Summary of "Does Promotional Pricing Grow Future Business?".
2. Summary of "Dueling Pricing Strategies".
3. Summary of "Multiple-Choice Pricing".
4. Summary of "Medium Sized Companies Increase Market Share by Pricing Strategy".
5. Summary of "Managing Costs Using Common "Cents"".
Articles:
Article: "Does Promotional Pricing Grow Future Business?".
Article: "Dueling Pricing Strategies".
Article: "Multiple-Choice Pricing".
Article: "Medium Sized Companies Increase Market Share by Pricing Strategy".
Article: "Managing Costs Using Common "Cents"".
Bibliography
Summary of "Does Promotional Pricing Grow Future Business?"
1. Objectives:
a. To understand the effects of promotional pricing on attracting new customers as well as their effects on existing customers
b. To understand both the negative and positive aspects of promotional pricing.
c. To have a clearer understanding of the mix of the overall outcome of promotional pricing.
2. Scope:
In this article, the author has first referred to case study of a U.S catalogue retailer that investigated the overall effects of discount promotion strategies on a business. That case study was published in the winter 2004 issue of marketing science. The author has also referred to an article titled "Long-run effects of promotion on new versus established customers; three field studies" which was authored by Eric Anderson, a visiting professor of marketing at northwestern university's Kellogg school of management, and Duncan Simester, associate professor of management science at the MIT sloan school of management. This article has covered three years of a catalog books and software retailer where three sets of tests where conducted. The first covered 56,000 existing customers. The others covered 300,000 and 245,000 customer prospects that were identified