The beauty industry has been a multi-billion dollar industry over the past few decades. Despite the current economic state the industry has averaged a growth rate of 5%. The industry of “green” beauty products began over 30 years ago. People started seeing what the harmful chemicals in products were doing harm not only to their skin and hair but the environment they lived in. As environmental awareness grows so will the demand for organic and environmentally friendly products. The Body Shop’s mission is to operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet. Our company will be entering a market that is well educated on environmental issues as well as one with a desire for organic products. Customers will be looking for two major components, quality products and service. As long as the quality of products remains consistent and the pricing is fair, The Body Shop will retain customers. In order to make purchasing products convenient The Body Shop will not only have brick and mortar locations but will also utilize e-commerce. The goals of The Body Shop are to raise awareness of environmental issues through partnering with various organizations such as Green Peace and to be the best, most breathlessly exciting company – one that changes the way business is carried out. The Body Shop’s mission statement “we will operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet” shows their deep dedication to not only their customers but the environment in which they live in. They stay on top of the latest developments in order to provide the highest quality of product possible.
The Body Shop has locations In Europe, Australia, the US, and Canada and has become a multi-billion dollar company. It had seen a decline in profits over the past couple of years but then again, so had most retailers. Economic hardships...
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