Body Shop re logo design

Topics: The Body Shop, Anita Roddick, Brand Pages: 3 (251 words) Published: May 4, 2014
Body Shop History:
The Body Shop store opened on 26th March 1976
Environmental Projects Department of its own
1,200 products, including cosmetics e.g. Make - up
2,500 franchised stores in 61 countries
 Founded by Anita Roddick and is part owned
L'Oréal.

Brand Essence:

“Creating a comprehensive
Range of Naturally-inspired
personal care products that offer
performance, indulgence and
great value.”

Brand Values

Body Shop Products

32 YEAR OLD WOMAN.

AD Campaigns

Timeline of Body Shops logos

1976 - 1997

1997 - 2009

2009 - present

Competitors

Body Shop’s Current logo

Body Shop Survey
Results:
- Seen as a health and wellbeing brand.
- Not as prominent as some other brands
e.g. Lush
- Very aware of Body Shop being Fair
trade.
- Current logo is not that eye-catching
- Current logo needs to be modernised
- Consumer like the new philosophy as
attaches emotional feelings from the
consumer to the brand.

Current Brand Re Launch
 Refresh the perception, reinforce it as the
Number One ethical and natural beauty
retailer.

 New visual language that communicates the
brand philosophy, ‘Beauty With

Heart’.
 Developed to celebrate the brand’s natural
ingredients, strong ethical values, and belief
that beauty is more than skin-deep.

Development of the Logo

THE BODY SHOP
THE BODY SHOP

THE BODY SHOP
THE BODY SHOP

The body shop
The body shop

The body shop
The body shop

Development of the Logo

THE BODY SHOP
THE BODY SHOP

THE BODY SHOP
THE BODY SHOP

The body shop
The body shop

The body shop
The body shop

Further development

Final logo

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