The Amazon Case
ZAMBIA CENTRE FOR ACCOUNTANCY STUDIES
BA (HONS) BUSINESS STUDIES
HOPE KAONGA
STUDENT NUMBER: 000790448
MANAGING STRATEGY (BUSI 1484)
ASSIGNMENT 2: THE AMAZON.COM CASE
DUE DATE: 15/02/2013
WORD COUNT: 1625
INTRODUCTION The internal environment of an organization is unique to the business. In analyzing the internal environment of amazon.com, the following models are used: i. ii. iii. The Competency Framework Porter’s Value Chain The Vrio
Amazon is rated as one of the top 10 most successful online businesses in the world (Chavey, 2012). THE COMPETENCY FRAMEWORK Some of the competences that amazon has are as follows; Amazon’s ability to maintain a customer-centric strategy without sacrifice on quality is a competency to the organization, not all organizations can have such a strategy and be able to sustain it without having either the customer or the organization lose out. Amazon had built the ultimate virtual salesperson at the customer’s fingertips, by leveraging off information from millions of customer transactions and online windowshoppers. This competency was very powerful and other organizations had failed to produce similar market data on such a large scale (Stockport, 2010). Technology advancements and innovations is clearly one of amazon’s strongest competences, amazon emphasizes upon continual investment in technology, and also its founder Jeff Bezos, is a competence to the organization. The staff at amazon is also a competence to the organization, as well as its ability to invest in the future. SOME FEATURES OF AMAZON’S STRATEGY OVER THE PERIOD IN THE CASE STUDY Customer Reviews; amazon’s ability to provide a feedback form for the customers has enhanced its achievement in customer satisfaction. This focus has translated to excellence in service with the 2004 American customer satisfaction Index, giving amazon.com a score of 88 which was at the time the highest customer satisfaction in any service industry, online or offline (Chavey, 2012).
Web
BA (HONS) BUSINESS STUDIES
HOPE KAONGA
STUDENT NUMBER: 000790448
MANAGING STRATEGY (BUSI 1484)
ASSIGNMENT 2: THE AMAZON.COM CASE
DUE DATE: 15/02/2013
WORD COUNT: 1625
INTRODUCTION The internal environment of an organization is unique to the business. In analyzing the internal environment of amazon.com, the following models are used: i. ii. iii. The Competency Framework Porter’s Value Chain The Vrio
Amazon is rated as one of the top 10 most successful online businesses in the world (Chavey, 2012). THE COMPETENCY FRAMEWORK Some of the competences that amazon has are as follows; Amazon’s ability to maintain a customer-centric strategy without sacrifice on quality is a competency to the organization, not all organizations can have such a strategy and be able to sustain it without having either the customer or the organization lose out. Amazon had built the ultimate virtual salesperson at the customer’s fingertips, by leveraging off information from millions of customer transactions and online windowshoppers. This competency was very powerful and other organizations had failed to produce similar market data on such a large scale (Stockport, 2010). Technology advancements and innovations is clearly one of amazon’s strongest competences, amazon emphasizes upon continual investment in technology, and also its founder Jeff Bezos, is a competence to the organization. The staff at amazon is also a competence to the organization, as well as its ability to invest in the future. SOME FEATURES OF AMAZON’S STRATEGY OVER THE PERIOD IN THE CASE STUDY Customer Reviews; amazon’s ability to provide a feedback form for the customers has enhanced its achievement in customer satisfaction. This focus has translated to excellence in service with the 2004 American customer satisfaction Index, giving amazon.com a score of 88 which was at the time the highest customer satisfaction in any service industry, online or offline (Chavey, 2012).
Web