The Dollar Tree Case

The Dollar Tree can continue to distinguish itself in the discount retail industry by offering consumers what they demand at low coast. The low cost of their products entices consumers into the store and once those customers have entered into the store, they purchase more products than their original intention, therefore increasing their purchase amount. By chasing the demand of the consumer while keeping a low overhead approach, the Dollar Tree can remain successful.
Also keeping abreast of the competitors and their strategies will afford the organization much success. It has been said that one can only protect what they know or possess. By creating a competitive strategy and continuing to offer products for $1.00, the organization will