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Case Study- The Amazon of Innovation

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Case Study- The Amazon of Innovation
The Amazon of Innovation
Amazon is a company we all know and love. The company is widely known for its online retail shopping, it’s popular Kindle Series with e-bookstore, along with their cloud and order fulfillment services amongst many other things. Amazon has become a great example of a perfect collaboration system and utilizing all of its information systems. With the vast history of Amazon we can begin to ask certain questions that would help understand Amazon and its continual success in innovating: How does Amazon, as a company show their ability and willingness to collaborate, experiment, perform systems and abstract thinking? These questions and more will be further explained in this case study.
Q1. In what ways does Amazon, as a company, evidence the willingness and ability to collaborate?
Amazon’s constant expansion and thriving innovations prove to show Amazon and their employees are able and willing to collaborate productively. Exact examples were not addressed in the case study, but you can only imagine the collaboration it took amongst Amazon during the 2010 holiday season where orders were shipped to 178 countries and 9 million units being shipped during their peak order-fulfillment day (Kroenke 29). Based off the volume of those orders and units, one could not help but think that collaborating and teamwork played a major role in making that period a success. We could also look at prior knowledge of Amazon and the development of their Kindle Series and Kindle bookstore which shows a great example of collaboration because what one developer established had the potential to become more successful through collaboration.
Q2. In what ways does Amazon, as a company, evidence the willingness and ability to collaborate?
Beginning in 1994, the widely popular Amazon was just a small, unknown online bookstore. Although you wouldn’t have known it back then, but Amazon soon became the business model for online retailing (Kroenke 29). But books weren’t



Cited: Kroenke, David M. (2013). Using MIS (6th edition). Upper Saddle River, New Jersey, United States of America: Pearson Education, Inc., publishing as Prentice Hall.

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