Assignment 3 – A manuscript – Tesco
Hello Ladies and Gentlemen.
First of all I would like to thank you for having me here today. It’s great to see so many beautiful upcoming business people attending at this conference. My name is Nadia Veis and I’m a PR assistant at Tesco, the world’s 3rd largest retailer after Wal-Mart and Carrefour. I’ve been a representative for the company for about four years now. I’ve been looking forward to give this speech to you guys here at the London School of Economics. Within the next hour you’ll be hearing about some of Tesco's current problems and how we at Tesco efforts to solve them taking the changing consumer behavior into consideration. Tesco is a multi-billion-pound corporation, which is located in 12 countries worldwide. In the last couple of years Tesco stores have opened in China and the west coast of America. India is the next country to pursue. I’m here to make up for all the negative mentions Tesco have had in the media. Tesco’s products and services have developed further from only selling groceries to now provide the costumers with flowers, mobile phones, clothes, furniture, loans and even houses. When you are engaging a company as big as Tesco, it’s important to look at the consumer of the products. The feedbacks from the costumers are the ground setting of the entire retailing business. Without the praise and complaints, we wouldn’t be able to sophisticate our products into the changing times and environments. We have to take some responsibilities for our acts. Since there is so many people fighting with overweight we have to adapt our products. Tesco has a massive effect on the purchasing behavior, so we must find a way to get people to eat healthier. By changing the purchasing behavior among the consumers of our products, we can decrease the people who are suffering from obesity. The fat percentage must be put down to the ground effective immediately. In 2007 Tesco launched the first Fresh & Easy...
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