Tesco
Tesco – Speech
Som PR assistent hos Tesco du er blevet bedt om at holde en tale til business-studerende ved London School of Economics. I din tale skal du komme ind på nogle af Tescos aktuelle problemer og kommentere på selskabets bestræbelser på at løse dem tage og med ændringer i forbrugernes adfærd i betragtning.
Good evening ladies and gentlemen. I am a speech virgin so bare with me.
Tesco. Thank you for chairing this event to night. And thank you to everyone for your help and advice on the future plan for Tesco.
Why are they falling out of love with Tesco? 1
That is the question I am asking myself, why people don’t like Tesco. We, Tesco have to admit that we have lost the touch with our shoppers that have not happened in over two decades. That is one of main reasons why we are falling in profits. This is bad! But we can stop this, for going any worse.
The last week I was trying to find out what's going wrong for Tesco. I was interested in hearing readers' personal accounts of their shopping choices and any suggestions of academics, experts, analysts or research to help me find the answers. That could give me some ideas of where we have our problems.
The people talked with were surprisingly honest about their opinion on the profit fall. There were simply competitors with better selection of groceries and fresher food. The people do not buy groceries other places because of we don’t have the products. Some called it a problem with atmosphere and not enough staff to help the costumers.
We cannot let that happen because we are the biggest grocery store in the UK. As market leader, we have to guide not learn. We should be the first to find a new way to shop in a grocery store. We had the opportunities to do those kind things. But now we have to learn because we are not the customers favourite anymore. But we can off course be the favourite again. We just have to pull ourselves together.
The problems for Tesco
1. The stores are not as nice as other
Som PR assistent hos Tesco du er blevet bedt om at holde en tale til business-studerende ved London School of Economics. I din tale skal du komme ind på nogle af Tescos aktuelle problemer og kommentere på selskabets bestræbelser på at løse dem tage og med ændringer i forbrugernes adfærd i betragtning.
Good evening ladies and gentlemen. I am a speech virgin so bare with me.
Tesco. Thank you for chairing this event to night. And thank you to everyone for your help and advice on the future plan for Tesco.
Why are they falling out of love with Tesco? 1
That is the question I am asking myself, why people don’t like Tesco. We, Tesco have to admit that we have lost the touch with our shoppers that have not happened in over two decades. That is one of main reasons why we are falling in profits. This is bad! But we can stop this, for going any worse.
The last week I was trying to find out what's going wrong for Tesco. I was interested in hearing readers' personal accounts of their shopping choices and any suggestions of academics, experts, analysts or research to help me find the answers. That could give me some ideas of where we have our problems.
The people talked with were surprisingly honest about their opinion on the profit fall. There were simply competitors with better selection of groceries and fresher food. The people do not buy groceries other places because of we don’t have the products. Some called it a problem with atmosphere and not enough staff to help the costumers.
We cannot let that happen because we are the biggest grocery store in the UK. As market leader, we have to guide not learn. We should be the first to find a new way to shop in a grocery store. We had the opportunities to do those kind things. But now we have to learn because we are not the customers favourite anymore. But we can off course be the favourite again. We just have to pull ourselves together.
The problems for Tesco
1. The stores are not as nice as other