This research study focuses on the possible effects of Globe telecom takeover of Bayantel on the services of Globe. It specifically examines if it has contribution on the profitability of Globe and to the consumers behavior. The researchers expect the acquisition to provide vastly improvements on the services of Globe, boost on its profitability and growing number of satisfied consumers. In collection of data, survey forms are use to be privately answered by the respondents. Simple random sampling was use as a sampling technique having 50 participants that must be 18 and above and current user of Globe services. ANOVA was used to analyze the profitability ratios and survey results while customers’ feedback on customer service and Globe services pricing were subjected to the computation of the weighted mean. The computed results will be used as one of the criterion for the conclusion of research.
DEFINITION OF TERMS
2G – is short for second-generation wireless telephone technology. 3G – third generation cellular technology which provides greater bandwidth, allowing transfer rates over wireless devices from 384 Kbps to 2MBps compared to a maximum of 9.6Kbps for GSM technology. 4G – is the fourth generation of mobile phone mobile communications standards. It is a successor of the third generation (3G) standards. A 4G system provides mobile ultra-broadband Internet access, for example to laptops with USB wireless modems, to smartphones, and to other mobile devices. Acquisition – a corporate action in which a company buys most, if not all, of the target company's ownership stakes in order to assume control of the target firm. ANOVA – is a general technique that can be used to test the hypothesis that the means among two or more groups are equal, under the assumption that the sampled populations are normally distributed. Bandwidth – the range of frequencies that can be passed through a communications medium in a given amount of time. Cell Sites – The infrastructure and radio equipment associated with a cellular transmitting and receiving station, including land, building, tower, antennas and electrical equipment. Common Shares – is securities representing equity ownership in a corporation, providing voting rights, and entitling the holder to a share of the company's success throughdividends and/or capital appreciation. Comparative Data – is a financial analysis if wherein ratios are compared to both historical data for the company and industry data. Digitel Subscribers Line (DSL) – a group of networking technologies that allow for WAN connections over existing telephone network wires. Earnings Per Share – The portion of a company's profit allocated to each outstanding share of common stock. EBITA – is an acronym that refers to a company's earnings before the deduction of interest, tax and amortization expenses. It is a financial indicator used widely as a measure of efficiency and profitability GSM – is the acronym of Global System for Mobile Communications, originally Groupe Special Mobile. It is a standard to describe protocols for second generation (2G) digital cellular networks used by mobile phones. Market Share – is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. Merger – the combining of two or more companies, generally by offering the stockholders of one company securities in the acquiring company in exchange for the surrender of their stock. Multimedia Messaging Service (MMS) – a "store and forward" messaging service which allows mobile subscribers to exchange multimedia messages with other mobile subscribers. MMS supports the transmission of additional media types:text, picture, audio, video or a combination of these. Net Profit Margin – it shows how much of each sales dollar shows up as net income after all expenses are paid. Return on Investment (ROI) – is an important profitability ratio because it measures the efficiency with which the...
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