T & Spice Executive Summary

Turmeric & Spice (T&S) wants a survey consisting of one hundred percent of the spice importers in their business conducted. The average rate of response for T&S currently is approximately thirty percent, which is significantly less than half of all potential responses. The population being surveyed of importers includes 100 importers worldwide. T&S should utilize a metric based plan (Hale, 2007) to build collaboration from the 100 importers to ensure a minimum of thirty percent participation from the importers. The plan should include a baseline (Moseley & Dessinger, 2010) during the building and implementation the survey. A data analysis also will constitute part of the plan. The total plan must add value through measurement and evaluation (Pershing, 2006; Moseley & Dessinger, 2010).
The unique
In this instance, the metrics would all be focused on creating buy-in. The first step of the plan would be to evaluate the activities that create buy-in. Creating a buy-in will increase loyalty, service, and the assurance that the importers will continue serving T&S business needs (Tisch & Weber, 2007). The main metrics used in the survey would therefore include questions for the importers to rate the most important aspects of loyal business relationships. Additional survey questions to create buy-in would include having the importers rate various aspects of international transactions on a scale. By doing so, it would add value to the company that T&S could use. It would also serve as a baseline for an effective evaluation method that can be used currently and in the future. The remaining survey questions would be based on the specific aspects of the industry that T&S executives believe are important. By using a survey format that allows T&S key personnel to design the survey, it automatically increases the value that it will hold for