Swot
Strength
Strong brand image
Consumers has connected the name of Häagen Dazs with the high quality of life. It's unique and distinctive brand has lead customers to regard Häagen Dazs product as the words finest quality premium icecream made of the highest quality ingredients. Most Chinese would have heard of Häagen Dazs as seen in the surveyed carried out.
High product quality
Häagen Dazs employs stringent measure to storing of products so as to maintain the freshness and quality of the products. All Haagen-Dazs ice cream is manufactured with standard approach in Haagen-Dazs factory. All of the Chinese Haagen-Dazs ice creams are imported from France.
Weakness
High price
The main elements for consumers are value for money, quality and taste. The high price of Häagen Dazs which is five times of the competitors might stop the consumers trying the ice cream.While, in some aspect it can also be an strength.
The audience target could be narrow
Haagen-Dazs has been positioned as luxury ice cream which target the a small group of people.There still exists large potential market, for instance middle class people and students. While, in some aspect it can also be an strength.
Limited Flavors for the Low Fat Products
Many innovative flavors are mostly targeted at the North American rather than China. In China, there are lesser flavors compared to in America and Japan. The range of flavors available to local consumer can be increased.
Opportunities
Large markets
Firstly, China has the largest population in the world, which means own the largest market. In addition, China as an developing country has great opportunities for powerful consumption and immature market environment. Finally, luxury ice cream market in China is almost empty.
Increase of the demand in exotic products
After the policy of reform and opening in Chian,more and more international brand enter into the Chinese market. The international products are especially popular among Chinese
Strong brand image
Consumers has connected the name of Häagen Dazs with the high quality of life. It's unique and distinctive brand has lead customers to regard Häagen Dazs product as the words finest quality premium icecream made of the highest quality ingredients. Most Chinese would have heard of Häagen Dazs as seen in the surveyed carried out.
High product quality
Häagen Dazs employs stringent measure to storing of products so as to maintain the freshness and quality of the products. All Haagen-Dazs ice cream is manufactured with standard approach in Haagen-Dazs factory. All of the Chinese Haagen-Dazs ice creams are imported from France.
Weakness
High price
The main elements for consumers are value for money, quality and taste. The high price of Häagen Dazs which is five times of the competitors might stop the consumers trying the ice cream.While, in some aspect it can also be an strength.
The audience target could be narrow
Haagen-Dazs has been positioned as luxury ice cream which target the a small group of people.There still exists large potential market, for instance middle class people and students. While, in some aspect it can also be an strength.
Limited Flavors for the Low Fat Products
Many innovative flavors are mostly targeted at the North American rather than China. In China, there are lesser flavors compared to in America and Japan. The range of flavors available to local consumer can be increased.
Opportunities
Large markets
Firstly, China has the largest population in the world, which means own the largest market. In addition, China as an developing country has great opportunities for powerful consumption and immature market environment. Finally, luxury ice cream market in China is almost empty.
Increase of the demand in exotic products
After the policy of reform and opening in Chian,more and more international brand enter into the Chinese market. The international products are especially popular among Chinese