Kandra Shearer
HCS/320 - HEALTH CARE COMMUNICATION STRATEGIES
University of Phoenix
April 14, 2014
As an Administrator of our local nursing home it has come to my attention that we have been bought out by a national group. With this change being made there will unfortunately be displacement of some of our residents. This paper will describe both the advantages and disadvantages of using different types of media for communication. It will also describe the effects of HIPAA on these types of communication.
As the administrator I would be what some call the collaborator during this conflict/situation. As the collaborator I will try to meet the needs of both parties, see …show more content…
It is important to understand that as a part of our mission in this organization we need to keep people informed about any and all changes that could occur. It is also important to know and understand that both health care and media organizations will benefit if they can learn to work together (Cheesebro, O'Connor, & Rios, 2010). Being visible in the media is not only good for business but also it will boost the morale of the people both within the organization and the individuals who use the organization. When dealing with the media there are both advantages and …show more content…
HIPAA is the Health Insurance Accountability Act and is used to help protect patients by giving those rights over the use of any and/or all of their medical information (Longe, 2006). This Act also provides patients with certain limitations on who can have access to their information. In my situation many of the patients that have to be relocated have not approved the release of their information. Because of this there will be some hurtles, but according to HIPAA there can be some PHI (protected health information) that can be disclosed (Longe, 2006). Some examples are information for treatment. Information for payment of treatment, and information for performance of health care operations. This can include but is not limited to general administration, financial and some legal aspects required operating a health care institution. This is the disclosure that I would use in this situation to help in the relocation process of the individuals who will no longer be with us