Strength of Association
In research, several principles have been shown to affect the strength of association between stimuli. Based on your own experiences in learning, provide an example of each of the following principles of association: contiguity, frequency, and intensity. Select one of your examples. Describe how a different principle of association might explain this example.
Contiguity- Association by contiguity refers to the belief that our ideas, memories and experiences are link together when is frequently experienced with the other, because with contiguity the closer in time two events occurred, the more likely or strongly they would be associated. (Lieberman, 2012). When I was a little girl I would get into my mother’s makeup and use her lipstick to draw on the bathroom wall. This upset my mother so she told me to stop doing this, but oddly enough I continued. As time went on she to spank me and say No when I did this, but when she would wake up and find the bathroom walls clean for my art work she would smile and say good girl. Then she would reward me with markers and other art supplies. I began to understand that if I did what she said she would be happy and think I was a good girl and I would get art supplies for my good behavior. Frequency- With frequency this is an event or situation that would happen repeatedly. The frequency of association states that the more often two or more things occur together the more they will be associated together. An example that comes to mind is that as a teen my mother would wake me up early in the morning everyday, which is pretty hard, but in doing so she would get me a French vanilla cappuccino. I begin to feel every time I wake up in the morning I would get my lovely French vanilla cappuccino. I associated mornings and I guess my mother with a coffee beverage. Intensity- With intensity it involves stimuli. It is associations involving emotional or traumatic events. It occurs when I see places...
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