1. Executive Summary:
In this research paper we will briefly discuss about the essential factors that involved in strategic planning and decision making and the change management and the importance of change management. The essay is all about the important strategic tools which can be implemented in order to get an excellent strategic plan. In conclusion the back bone of any organisation which tends to become a success lies upon each and every decision they make and they must take into consideration the forces which act on the macro environment and in the micro environment of the organisation.
Planning and Strategy are the essential factors which act as the back bone of an organisation. A company with an excellent strategic planning and change management capabilities is sure to get a concrete market stake in this dynamic business environment. Some organizations tend to leave the strategic part of business planning and end up in bankruptcy. Strategy is the way to achieving short and long term goals. Planning is the means of achieving the goals through strategy while exploiting the available resources.
3. Main Body:
3 (a) Strategy and Planning:
The term strategy is derived from the Greek word strategos which means the highest ranking army general. So we can derive from these words the importance of strategy and the out come of strategy. Strategy is a tool which helps to create an advantage over the competition in the dynamic business environment. To create a strategic plan for an organisation there are certain constraints which are to be followed in order to achieve the optimum benefits from the decisions we make through strategy and planning. The maximum exploitation of our resources is the key to advantage over the competitors. Marketing is one of the main areas in which a well versed strategic plan can make the organisation to attract customers here the way in which we describe the organizations motives,
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