Smith Systems Consulting Problem Solution
Running head: PROBLEM SOLUTION: SMITH SYSTEMS CONSULTING
Problem Solution: Smith Systems Consulting
University of Phoenix
Problem Solution: Smith Systems Consulting What is a strategy and why is necessary to have one? A strategy can be simply defined as a long term action plan for achieving a goal (InvestorWords.com, n.d., n.p.). Strategies are an integral part in the success of any company and are key in a company 's overall ability to accelerate its sales, gain market leadership, and really power up its revenue growth (Rowe, 2010, n.p.). In other words without a strategically developed strategy a company can not attain its future goals and objectives. Smith Systems Consulting (SSC) is lacking a solid strategy which is needed to maintain company success. Founded in 1984 by Blair Smith, SSC has grown to become a major consulting company, which has locations in numerous states. Currently the company is facing many issues including the retirement of the CEO, branding, the management of records, marketing, and the understanding of customer buying behaviors. With the issues the company faces it has become evident that there is a need for a strategy that will bring the company into a more competitive stance. Using the 9-Step Decision Making Model, this paper will use problem-solving techniques to identify the issues and opportunities as well as examine the concepts and strategies necessary to upgrade the company. Situation Analysis
Issue and Opportunity Identification Smith Systems Consulting is lacking a solid strategy needed for customer retention and acquisition and how to more accurately address their client’s wants and needs. Customer retention is an intangible asset and satisfied customers equate a strong and financially sound company. The company must define their customers and create a marketing mix that satisfies customers as well as help the company develop new contacts and clients. The company has seen success under the
Problem Solution: Smith Systems Consulting
University of Phoenix
Problem Solution: Smith Systems Consulting What is a strategy and why is necessary to have one? A strategy can be simply defined as a long term action plan for achieving a goal (InvestorWords.com, n.d., n.p.). Strategies are an integral part in the success of any company and are key in a company 's overall ability to accelerate its sales, gain market leadership, and really power up its revenue growth (Rowe, 2010, n.p.). In other words without a strategically developed strategy a company can not attain its future goals and objectives. Smith Systems Consulting (SSC) is lacking a solid strategy which is needed to maintain company success. Founded in 1984 by Blair Smith, SSC has grown to become a major consulting company, which has locations in numerous states. Currently the company is facing many issues including the retirement of the CEO, branding, the management of records, marketing, and the understanding of customer buying behaviors. With the issues the company faces it has become evident that there is a need for a strategy that will bring the company into a more competitive stance. Using the 9-Step Decision Making Model, this paper will use problem-solving techniques to identify the issues and opportunities as well as examine the concepts and strategies necessary to upgrade the company. Situation Analysis
Issue and Opportunity Identification Smith Systems Consulting is lacking a solid strategy needed for customer retention and acquisition and how to more accurately address their client’s wants and needs. Customer retention is an intangible asset and satisfied customers equate a strong and financially sound company. The company must define their customers and create a marketing mix that satisfies customers as well as help the company develop new contacts and clients. The company has seen success under the
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