Starbucks
Paper 2 by: Conor Finding
Corporate social responsibility is a form of business self regulation that sets criteria for making business decisions that positively effect society and the environment. A great example of a business that takes socially responsible action is Starbucks. Starbucks is a huge coffee company that is known around the world for their efforts to make socially responsible decisions. Starbucks is socially responsible in many different areas, whether its the environmental improvements that have been made or ethical sourcing, Starbucks is always setting goals to be more socially responsible. However, there are still some areas that showcase Starbucks as a company that is not socially responsible.
Starbucks corporation is an American coffee company that has a chain of coffee stores all around the world. Starbucks was founded in 1971 in Seattle, Washington and ever since has rapidly expanded to over 20,000 stores and has a net worth of 8.3 billion dollars. This makes Starbucks the largest coffee company in the world. Starbucks introduced corporate social responsibility in 1994.
Corporate social responsibility is a broad topic that can be classified as six different stands of initiatives which include, cause promotions, cause related marketing, corporate social marketing, corporate philanthropy, community volunteering and socially responsible business practices. "Cause promotions" is a type of CSR that involves a company promoting or funding a social cause, such as promoting a ban on sweat shops or sponsoring a fundraising event. "Cause related marketing" is marketing that is funded in a way that intertwines with a business's own marketing activities. "Corporate social marketing" is where a corporation supports a change of behaviour to improve public health, safety, environment, or community. An example would be a company supporting people to not drink and drive. "Corporate philanthropy" is where a company makes a direct deposit
Corporate social responsibility is a form of business self regulation that sets criteria for making business decisions that positively effect society and the environment. A great example of a business that takes socially responsible action is Starbucks. Starbucks is a huge coffee company that is known around the world for their efforts to make socially responsible decisions. Starbucks is socially responsible in many different areas, whether its the environmental improvements that have been made or ethical sourcing, Starbucks is always setting goals to be more socially responsible. However, there are still some areas that showcase Starbucks as a company that is not socially responsible.
Starbucks corporation is an American coffee company that has a chain of coffee stores all around the world. Starbucks was founded in 1971 in Seattle, Washington and ever since has rapidly expanded to over 20,000 stores and has a net worth of 8.3 billion dollars. This makes Starbucks the largest coffee company in the world. Starbucks introduced corporate social responsibility in 1994.
Corporate social responsibility is a broad topic that can be classified as six different stands of initiatives which include, cause promotions, cause related marketing, corporate social marketing, corporate philanthropy, community volunteering and socially responsible business practices. "Cause promotions" is a type of CSR that involves a company promoting or funding a social cause, such as promoting a ban on sweat shops or sponsoring a fundraising event. "Cause related marketing" is marketing that is funded in a way that intertwines with a business's own marketing activities. "Corporate social marketing" is where a corporation supports a change of behaviour to improve public health, safety, environment, or community. An example would be a company supporting people to not drink and drive. "Corporate philanthropy" is where a company makes a direct deposit