Toms
Corporate Social Responsibility of
TOMS Shoes
BUS 311
Ethical Management
May 20, 2013
Tom's Shoes Corporate social responsibility is defined as "actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations" (Ghillyer, 2012). The for-profit company, TOMS Shoes, takes social responsibility seriously starting with their central goal: "We can create a better tomorrow by taking compassionate action today" (TOMS Shoes: Giving Over 2 Million Shoes to Children in Need, 2013). TOMS Shoes began in 2006 with a "One for One" initiative, for each pair of shoes sold they donate a pair of new shoes to a child in a developing country. Their goals are to help prevent foot injury, spread of soil borne diseases such as parasites, increase education by providing shoes needed for school uniforms, and indirectly increase the confidence level of the recipients of the shoes. According to "The Impact of Distributing School Uniforms on Children's Education in Kenya," school attendance increases as much as 62% when children have their required uniforms" (David Evans, 2009). TOMS has donated over 2 million pair of new shoes in over 50 countries and combine their efforts with other charitable partners that include shoes in their health, education, hygiene and community development programs (TOMS Shoes: Giving Over 2 Million Shoes to Children in Need, 2013). Their giving partners are non-governmental affiliations, charities, and non-profit organizations established in the countries where TOMS donates. Some of the humanitarian organizations include: Partners In Health, IMA World Health, WE International and Goods for Good (Marati, 2012) Corporate responsibility at TOMS includes environmental and social impacts of products and operations and responsible giving. (Corporate Responsibility at Toms). Some of the ways they accomplish environmental
TOMS Shoes
BUS 311
Ethical Management
May 20, 2013
Tom's Shoes Corporate social responsibility is defined as "actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations" (Ghillyer, 2012). The for-profit company, TOMS Shoes, takes social responsibility seriously starting with their central goal: "We can create a better tomorrow by taking compassionate action today" (TOMS Shoes: Giving Over 2 Million Shoes to Children in Need, 2013). TOMS Shoes began in 2006 with a "One for One" initiative, for each pair of shoes sold they donate a pair of new shoes to a child in a developing country. Their goals are to help prevent foot injury, spread of soil borne diseases such as parasites, increase education by providing shoes needed for school uniforms, and indirectly increase the confidence level of the recipients of the shoes. According to "The Impact of Distributing School Uniforms on Children's Education in Kenya," school attendance increases as much as 62% when children have their required uniforms" (David Evans, 2009). TOMS has donated over 2 million pair of new shoes in over 50 countries and combine their efforts with other charitable partners that include shoes in their health, education, hygiene and community development programs (TOMS Shoes: Giving Over 2 Million Shoes to Children in Need, 2013). Their giving partners are non-governmental affiliations, charities, and non-profit organizations established in the countries where TOMS donates. Some of the humanitarian organizations include: Partners In Health, IMA World Health, WE International and Goods for Good (Marati, 2012) Corporate responsibility at TOMS includes environmental and social impacts of products and operations and responsible giving. (Corporate Responsibility at Toms). Some of the ways they accomplish environmental
References: Corporate Responsibility at Toms. (n.d.). Retrieved from Toms: http://www.toms.com/corporate-responsibility/l David Evans, M. K. (2009, 11). The Impact of Distributing School Uniforms . Retrieved from Poverty Action Lab: http://www.povertyactionlab.org/publication/impact-distributing-school-uniforms-childrens-education-kenya Ghillyer, D. A. (2012). In Business Ethics Now (p. 66). New York: McGraw Hill. Marati, J. (2012, March 7). BEHIND THE LABEL: TOMS’ ONE FOR ONE CAMPAIGN. Retrieved from ecosalon.com: http://ecosalon.com/behind-the-label-TOMS-one-for-one/ TOMS Shoes: Giving Over 2 Million Shoes to Children in Need. (2013, March 14). Retrieved from Breathecast: http://breathecast.christianpost.com/articles/toms-shoes-giving-over-2-million-shoes-to-children-in-need-6618/