South Western Ohio Steel Lp
WRITTEN ANALYSIS & CASES
Assignment 1:Southwestern Ohio Steel LP
Letter of Transmittal
From: South western Ohio Steel LP
XYZ 16th Jan ,2009
Manager, Sales
To:
Dan Wilson,
Vice President , Sales
Subject: Decision report on letter from Matworks which requests sponsorship
Please find attached the decision report on Matworks. I have prepared a detailed report outlining the implications for each possible course of action. The report consists of industry analysis, Matworks’s request by keeping in mind various factors like customer relationship, company’s image, customer expectations, etc. I have tried to address both the short term & long term problem. This is followed by an analysis of options & recommendations based on the evaluation of options.
I am submitting this report for your consideration and necessary action. I hope you find the report satisfactory & in tune with your requirements.
EXECUTIVE SUMMARY
We, Southwestern Ohio Steel LP is faced with a request from Matworks Inc, one of our oldest & most valued customers requesting to sponsor any event of their annual sales meet. MI is fully aware of our promotional policy and budget allocation so this request comes as a total surprise. We must manage customer expectations without hurting long term sales, customer relations & also take care of our corporate image. We should also evolve a strategy to take care of potential problems like this that can arise in the future, in addition to deploying a tactical solution to the present situation.
The short term & long term problem inherent in the situation is identified & properly addressed by evaluating the various options under consideration on several criteria. It is recommended that SOSLP should refuse to sponsor the event. This needs to be done in phases—first tactfully communicating the decision to MI & carrying out a customer relations exercise with MI. It should
Assignment 1:Southwestern Ohio Steel LP
Letter of Transmittal
From: South western Ohio Steel LP
XYZ 16th Jan ,2009
Manager, Sales
To:
Dan Wilson,
Vice President , Sales
Subject: Decision report on letter from Matworks which requests sponsorship
Please find attached the decision report on Matworks. I have prepared a detailed report outlining the implications for each possible course of action. The report consists of industry analysis, Matworks’s request by keeping in mind various factors like customer relationship, company’s image, customer expectations, etc. I have tried to address both the short term & long term problem. This is followed by an analysis of options & recommendations based on the evaluation of options.
I am submitting this report for your consideration and necessary action. I hope you find the report satisfactory & in tune with your requirements.
EXECUTIVE SUMMARY
We, Southwestern Ohio Steel LP is faced with a request from Matworks Inc, one of our oldest & most valued customers requesting to sponsor any event of their annual sales meet. MI is fully aware of our promotional policy and budget allocation so this request comes as a total surprise. We must manage customer expectations without hurting long term sales, customer relations & also take care of our corporate image. We should also evolve a strategy to take care of potential problems like this that can arise in the future, in addition to deploying a tactical solution to the present situation.
The short term & long term problem inherent in the situation is identified & properly addressed by evaluating the various options under consideration on several criteria. It is recommended that SOSLP should refuse to sponsor the event. This needs to be done in phases—first tactfully communicating the decision to MI & carrying out a customer relations exercise with MI. It should