Social Media in E-Commerce

Topics: Management, Strategic management, Business plan Pages: 8 (2702 words) Published: January 30, 2010
Social Media Tools in E-Commerce
Last week the team created a presentation to describe how new communication technology could help the team-oriented projects of an e-commerce company succeed in a more effective and efficient manner. Now that the presentation is complete and was a success, the executives would like us to launch an e-commerce unit. The team will discuss how the new social media tools may be used to distribute messages to consumers and clients and explain which tools are the best to use in specific situations. Some of these tools that will be discussed include video conferencing, Skype, online schedules, online calendars, Smartphone, and internal shared hard drives.

Several ethical issues are involved when using social media. The team will also analyze these ethical issues, including security concerns, maintaining credibility, privacy, and maintaining a reputation. Included in this paper will be an outline of formal documents needed to launch this e-commerce unit. These documents will consist of the executive summary, the business description, the operations plan, the financial plan, the marketing plan, and the competitor analysis. Distribution of Messages

Social media tools give companies the ability to expand communication in multiple ways. A corporate intranet is an inexpensive way to distribute messages across the company. The intranet can run off the existing internet to improve information and communication throughout the company. The intranet can maintain executive run blog sites continuously to keep virtual employees up to date on developments and ideas. The developments can be tested on the corporate intranet, thus creating feedback from within the company employees prior to revealing the ideas and development to the public (Roos, 2009). The implementation of Smartphone devices such as Blackberries and I phones for employee use will ease the burden of distribution and retrieval of messages among virtual employees. The Smartphones assist in the communication by allowing the user to access email, instant messages, calendars, social networking and organizers at any location. The Smartphones are an asset to the virtual workforce due to the pocket sized convenience and capabilities that the phones hold. Instant messenger (IM) is a simple, user friendly application that allows the virtual workforce to communicate instantly. IM allows immediate receipt of acknowledgment or reply. IM can be used with a desktop computer, laptop or Smartphone, making IM an important feature in the communication of employees. Video conferencing virtual employees allow employees to see and communicate with each other. Videoconferencing is an important part of team communications, by allowing the employees to put a face with the name of their coworkers (Robuck, 2006). Unlike phone conferences, video conferencing allowing participates to read body language that would otherwise be missed. The software application, Skype, allows employees to make free voice calls over the internet, send IM, and videoconference. Skype can be used with the Smartphones, desktop computer or laptop. The implementation of a web camera, a speaker and speakers allows face-to-face communication for virtual employees working on a project together. Skype can also be used to make calls to landlines with a minimal charge (Skype Limited, 2009). Calendars and schedules are an essential form of team communication. Employees’ schedules and distribution of tasks and be placed on a calendar and accessed by an email account. The calendar can be viewed and updated from remote location with the use of the Smartphone. Communication through calendars and schedules allow for employees to continuously be aware of the current status of other employees. Ethical Issues Analysis

A variety of ethical issues are involved in social media use. An organization must know how to address each. Issues such as security concerns, credibility, privacy, and maintaining a...

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Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D
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