By Farhaan Syed Mansoor
To be able to understand the question and derive at an answer, one needs to divulge deep into defining the concepts of ‘tourist consumption’ and ‘social media. One has to also comprehend the continual changes in the demands of tourism consumers and the subsequent innovative promos, terms and notions in tourism that need to be propagated. One will also need to understand, the widespread dialogue over the web through the social media. This has prompted agencies to come up with novel ways to promote their business enterprises and regions. Thus the births of terms like medical tourism, educational tourism, and creative tourism. These circumstances have made the tourism industry immensely dependent on social media for survival. I shall then lay out different forms, categories and strategies of social media and their measured influence and impact on tourism. The use of the word ‘potentially’ conveys the great importance of the role of social media in tourist consumption. Although the word potential depicts a positive surge sometimes it can represent a negative trait. Thus we will see that social media has become an indispensable tool for success of tourism.
What is tourism consumption? I was enticed by the definition of tourism consumption in the ‘Journal of Travel Research ‘by Arch G. Woodside and Chris Dubelaar. They say, 'A tourism consumption system (TCS) is defined as the set of related travel thoughts, decisions, and behaviors by a discretionary traveler prior to, during, and following a trip. ‘Humans tend to have lingering thoughts that eventually turn into opinions. Opinions pave way for the behavioral pattern that will ultimately affect the decisions. Pleasant thoughts will lead to favorable opinions that in turn extract a good behavior and eventually generate positive decisions. It is here at this
References: - ‘Journal of Travel Research’ November 2002 vol. 41 under the heading ‘A General Theory of Tourism Consumption Systems: A Conceptual Framework and an Empirical Exploration- by Arch G. Woodside (Carroll School of Management at Boston College in Boston) and Chris Dubelaar (Department of Marketing at Monash University in Melbourne, Australia). Heidi Cohen: Actionable Marketing Expert (Blog). Sam Decker – Mass Relevance .( Mass Relevance is the first curation partner licensed to re-syndicate Twitter content for display purposes, providing a singular platform for brands and media to curate, integrate and monetize social integration into TV, web, mobile and large screen.) Michelle Chmielewski – Synthesio( social media monitoring and engagement web page company co-founded by Loic in 2006 with the original idea of providing marketing and communication departments with monitoring and analytics services tailored for the web.) Eric Qualman - the brains behind Socialnomics and author of the best-selling Socialnomics the Book. Chris Anderson Ph.D. (Cornell University: The Center for Hospitality Research -The Impact of Social Media on Lodging Performance.) Jill Dyché (Expert writer for Information Management Blogs) Tom Humbarger- ‘social media musings '-a blog on word press about social media, digital marketing and community. www.ehotelier.com