Case Study
Individual written component
Case study
JURONG BIRD PARK
Table of content
1.0 INTRODUCTION 1
2.0 DESCRIPTION OF TOUR 1
3.0 TARGET MARKET SEGMENT 2
4.0 MOTIVATION 2
5.0 EXPECTATION 3
6.0 INTERPRETATION 3 6.1 Principles of interpretation 3 6.2 Evaluation of the tour guide 4
7.0 SATISFACTION 5
8.0 RISK ANALYSIS OF THE TOUR 6
9.0 CONCLUSION AND SUMMARY 6
10.0 BIBLIOGRAPHY 7
1.0 INTRODUCTION
The purpose of the report is research the concept and theories about the visitor behavior. This report is related to the concept of target market segment, motivation, and expectation, interpretation, satisfaction and risk analysis. Our group chooses JURONG BIRD PARK to do the case study. The reasons why our group chooses this attractions are we want to study more knowledge about the bird and there are some recreation activities in the bird park, we can enjoy it and study knowledge. The purpose of the report is to evaluate the tour guide professional knowledge, services of the attraction and research whether there have risk factors.
2.0 DESCRIPTION OF TOUR
We have four members in our group. Our tour is as educational tour. We choose Jurong Bird Park (refer to appendices A) to visit because we interested about the bird and we want to learn more knowledge about birds and do the case study. We can study and play in the bird park. Before we go there, we hired eternal tour guide from travel agent because it does not provide tour guide in the bird park. The tour guide is named Wanling. (refer to appendices C) She is a Singaporean. Then we go to buy the ticket. (refer to appendices B). The tour guide can lead us to visit the bird park and teach us knowledge about the bird. The tour guide is going with us for 2 hours.
3.0 TARGET MARKET SEGMENT
The bird park is focus on different tourist such as the family tourist, the educational tourist and foreign tourist and. As for us, we are educational tourist, we go to Bird
Case study
JURONG BIRD PARK
Table of content
1.0 INTRODUCTION 1
2.0 DESCRIPTION OF TOUR 1
3.0 TARGET MARKET SEGMENT 2
4.0 MOTIVATION 2
5.0 EXPECTATION 3
6.0 INTERPRETATION 3 6.1 Principles of interpretation 3 6.2 Evaluation of the tour guide 4
7.0 SATISFACTION 5
8.0 RISK ANALYSIS OF THE TOUR 6
9.0 CONCLUSION AND SUMMARY 6
10.0 BIBLIOGRAPHY 7
1.0 INTRODUCTION
The purpose of the report is research the concept and theories about the visitor behavior. This report is related to the concept of target market segment, motivation, and expectation, interpretation, satisfaction and risk analysis. Our group chooses JURONG BIRD PARK to do the case study. The reasons why our group chooses this attractions are we want to study more knowledge about the bird and there are some recreation activities in the bird park, we can enjoy it and study knowledge. The purpose of the report is to evaluate the tour guide professional knowledge, services of the attraction and research whether there have risk factors.
2.0 DESCRIPTION OF TOUR
We have four members in our group. Our tour is as educational tour. We choose Jurong Bird Park (refer to appendices A) to visit because we interested about the bird and we want to learn more knowledge about birds and do the case study. We can study and play in the bird park. Before we go there, we hired eternal tour guide from travel agent because it does not provide tour guide in the bird park. The tour guide is named Wanling. (refer to appendices C) She is a Singaporean. Then we go to buy the ticket. (refer to appendices B). The tour guide can lead us to visit the bird park and teach us knowledge about the bird. The tour guide is going with us for 2 hours.
3.0 TARGET MARKET SEGMENT
The bird park is focus on different tourist such as the family tourist, the educational tourist and foreign tourist and. As for us, we are educational tourist, we go to Bird
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