Sm Department Stores
Janeza F. Garcia Dr Julia Moreno BSBAMM3A Assignment no. 2
Top 10 1.
Amazon
For creating a virtuous cycle of commerce interwoven into its technology. The Kindle Fire is the purest expression of tablet as consumption engine. It deftly uses free TV shows and movies to drive Prime memberships that in turn fuel greater retail sales. It also invented a market for 10,000-25,000 word stories that didn’t previously exist with its Singles program. The Fire also represents the purest expression of Amazon’s vision: For customers to acquire or consume any content, physical or digital, in as seamless a fashion as possible. In that, the Fire is undeniably a triumph of instant or almost instant gratification. READ MORE 2.
Square
For creating a new kind of mobile, social, and local retailer and streamlining point-of-sale payments. When Square launched in October 2010, it was a mere dongle that plugged into iPhones, enabling anyone--especially small businesses--to accept credit card payments. No more. Square has since set out to transform the entire payments process, launching an iPad app designed to replace the cash register and point of sale credit card equipment and processing and its Card Case app brings the future of the digital wallet to smartphones today without having to wait for a tap-and-pay system of embedded chips and readers.
READ MORE 3.
Patagonia
For its aggressive pursuit of sustainability. As part of its unprecedented Common Threads initiative, the outdoor-apparel company launched an eBay storefront where Patagoniaowners can sell secondhand clothing. It’s also expanded into music downloads that benefit environmental charities and even a sustainable salmon jerky in an effort to promote sustainable causes. These initiatives themselves don’t make Patagonia any money, but the resulting brand burnishing improves sales every time. READ MORE 4.
Kiva Systems
For powering faster e-commerce shipments thanks to its autonomous
Top 10 1.
Amazon
For creating a virtuous cycle of commerce interwoven into its technology. The Kindle Fire is the purest expression of tablet as consumption engine. It deftly uses free TV shows and movies to drive Prime memberships that in turn fuel greater retail sales. It also invented a market for 10,000-25,000 word stories that didn’t previously exist with its Singles program. The Fire also represents the purest expression of Amazon’s vision: For customers to acquire or consume any content, physical or digital, in as seamless a fashion as possible. In that, the Fire is undeniably a triumph of instant or almost instant gratification. READ MORE 2.
Square
For creating a new kind of mobile, social, and local retailer and streamlining point-of-sale payments. When Square launched in October 2010, it was a mere dongle that plugged into iPhones, enabling anyone--especially small businesses--to accept credit card payments. No more. Square has since set out to transform the entire payments process, launching an iPad app designed to replace the cash register and point of sale credit card equipment and processing and its Card Case app brings the future of the digital wallet to smartphones today without having to wait for a tap-and-pay system of embedded chips and readers.
READ MORE 3.
Patagonia
For its aggressive pursuit of sustainability. As part of its unprecedented Common Threads initiative, the outdoor-apparel company launched an eBay storefront where Patagoniaowners can sell secondhand clothing. It’s also expanded into music downloads that benefit environmental charities and even a sustainable salmon jerky in an effort to promote sustainable causes. These initiatives themselves don’t make Patagonia any money, but the resulting brand burnishing improves sales every time. READ MORE 4.
Kiva Systems
For powering faster e-commerce shipments thanks to its autonomous
Links: * Stop Cold Calling - Today Increase Your Prospects & Sales. Download Your Free 37 Page pdf Now. www.NeverColdCall.com Limited Reach * One disadvantage is that you cannot reach as many customers as quickly through personal sales. Therefore, it will take longer to build awareness of your brand and products, especially if you use personal selling exclusively. Sales reps have to cover one territory or market at a time. As a sales person, you may only speak to 25 prospects a day and make three to five presentations. Reach can be particularly limited in rural areas where fewer prospects are located. One way around the limited reach of personal selling is to use inside sales reps for the smaller markets. Inside sales reps can make a greater number of calls. Expensive * Personal selling is also expensive, especially when considering the salesperson 's salary, commission, bonus and travel time. Some sales reps even travel to other cities by plane. Companies incur a high cost per action with personal selling. As of 2011, a sales call can cost $300 in some industries, according to Knowthis.com, an online reference site. These costs are incurred regardless of whether the sales person makes the sale. Additionally, it costs a lot of money to train your sales reps, teaching them about various products and sales procedures. That is why it best to weigh the pros and cons of personal selling versus other promotional methods.