Singapore International Airlines

Topics: Toyota Production System, Lean manufacturing, Toyota Pages: 6 (1863 words) Published: October 14, 2010
Unit Title: Communication in Business 100

Assessment: Critical Essay

Company: Toyota

Essay Title: Toyota CSR “Corporate Social Responsibility”

Tutorial: 3

Student Name: Min Thant Naing

Student Number: 14934818

Words: 1573

Tutor’s name: Anne Marie Gutierrez

Corporate social responsibility of Toyota is that how the companies manage their business in generally advantages force on society. In the early period, they only care for the company is how to generate profit for organizations and stakeholders. In the current year, the company has more responsibility on the society, people, animals and the environments. Since community development goals were giving activities that were seen as part from business objectives, not fundamental to them doing good were seen as separate pursuits ( Fiorina 2003 ). Toyota was established on 28August 1937. It provides various automotive vehicles ( TOYOTA, LEXUS, HINO ) all over the world. In this essay, the Company social responsibilities of Toyota organization will be reviewed. Toyota is a large and well-known company, it manufacture the luxuries cars to the user. Toyota always brings insightful technologies towards the society. The corporations has 320,590 employees ( included those dispatched from other company updated 31 March 2010 ). Every corporation has its own advantages and disadvantages, being a big corporation like Toyota, do have to face such kind of problems. The company focused on the statement that customer first and policy first. The company is develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers' demands to enrich the lives of people around the world. ( Guiding Principles 3 and 4 ). They respect their employees and believe that the success of their business is lead by each individual's creativity and good teamwork. They promote personal growth for our employees. ( Guiding Principles 5 ). There are many disadvantages among them the most important problems that Toyota faced was the car brake systems ( Tundra, Auris, and 4runner, Highlander, Sequoia and Puris ). That caused major of quick loss. The brake was not operated well while travelling on the over uneven road surfaces, ruts or strikes. The brake is releasing while driving over the rumble strips on the dual carriageway. The customer reported to the Toyota regarding the brake issue but Toyota was not admitted. This can create a major impact upon the reputation on being safety conscious. Owing to the gas pedals, the million of best-selling vehicles including Corolla and Camry was affected. Not only Toyota has to recall 270,000 vehicles in the United States and Japan but also has to recall more than 8 millions of vehicles around the world after the defective brake and accelerator pedals. ( Reported on the BBC news ). The president of Toyota Mr. Akio Toyoda who said that, they would set up a system to respond the issue more quickly and effectively. “Listen carefully to the voice of the customer is crucial to regaining credibility from our customers”. In additions, there is also a problem about the transmissions. The Tundra car series stated facing the transmissions issue because of the V8 engine compared to the normal car V6 engine since 2000 until 2008. This could be very dangerous for the environment especially for air. But the company learns from the mistakes and took initiates to improve these issues to the highest skill. Finally the company produced the top-one breaking system to be the top motor corporation. The affect on the environmental factors was the major issue to every business. Firstly, the environmental aspects of Toyota were the development activities, reductions of carbon dioxides emissions and the design for recycling. The average CO2 emission for cars is 167g/km ( grams of carbon dioxides per kilometer driven ), the lowest being 86g/km and the highest 470g/km. But Toyota had an achievement of the FY2005 goal...
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