Service Characteristics of Hospitality and Tourism Marketing
------------------------------------------------- PRICE of Marketing Marketing is a continuous sequential process through which management in the hospitality industry Plans, Researches, Implements, Controls, and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS
Marketing Management Philosophies * Production Orientation (1920-1930) * Sales Orientation (1930 – 1950) * Marketing Orientation (1950-1970) * Societal Marketing (1070 – to present) * On-Line Marketing (1995- to present) * Production Orientation (1920-1930) * The PO era was the first evolutionary stage in the development of marketing. It began with the “industrial revolution. * Sales Orientation (1930 – 1950) * Gradually, technological advances in production and increased employee compensation changed the emphasis of marketing. Beginning 1930s, there was enough capacity to meet demand. As the competition intensified, the emphasis switched from production to selling. Customer’s needs and wants were still of secondary importance. Beating the competitions by outselling them was first priority. * Marketing Orientation (1950-1970) * Marketing orientation era resulted even more intense competition and technological advances. Supply now exceeded demand. It was a result of greater management sophistication and the advancement of marketing as an academic discipline. * Organization began to realized that selling alone did not guarantee customer satisfaction and more sales. * Societal Marketing (1070 – to present) * Organizations started to realize social responsibility in addition to their profit and customer-satisfaction objectives. * Ig. (a)Brewers & Distillers in hospitality industry :
Marketing Management Philosophies * Production Orientation (1920-1930) * Sales Orientation (1930 – 1950) * Marketing Orientation (1950-1970) * Societal Marketing (1070 – to present) * On-Line Marketing (1995- to present) * Production Orientation (1920-1930) * The PO era was the first evolutionary stage in the development of marketing. It began with the “industrial revolution. * Sales Orientation (1930 – 1950) * Gradually, technological advances in production and increased employee compensation changed the emphasis of marketing. Beginning 1930s, there was enough capacity to meet demand. As the competition intensified, the emphasis switched from production to selling. Customer’s needs and wants were still of secondary importance. Beating the competitions by outselling them was first priority. * Marketing Orientation (1950-1970) * Marketing orientation era resulted even more intense competition and technological advances. Supply now exceeded demand. It was a result of greater management sophistication and the advancement of marketing as an academic discipline. * Organization began to realized that selling alone did not guarantee customer satisfaction and more sales. * Societal Marketing (1070 – to present) * Organizations started to realize social responsibility in addition to their profit and customer-satisfaction objectives. * Ig. (a)Brewers & Distillers in hospitality industry :