Question on Hospitality and Tourism Marketing
PART A
(30 Marks)
Time: 60 minutes
INSTRUCTIONS:
Answer ALL questions. Use the OMR sheets provided.
1. Any paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor is called________________.
A. sales promotion B. personal selling C. advertising D. public relations
2. Which of the following is the factor that should be considered when setting a budget?
A. Stage in the product life cycle B. Competition and clutter C. Market share D. All of the above
3. Measuring the qualitative value of message exposure through a given medium is measuring________.
A. reach B. frequency C. impact D. recency
4. The THREE major methods of advertising pre-testing are:
A. Recognition tests, recall tests, direct rating B. Recall tests, direct rating, laboratory tests C. Direct rating, portfolio tests, laboratory tests D. Recognition tests, recall tests, portfolio tests
5. Which of the following is a major advertising media?
A. Newspapers B. Television C. Direct mail D. All of the above
6. Which of the following is NOT a major promotional tool?
A. Advertising B. Sales promotion C. Promotion mix D. Public relations
7. In designing a message the marketing communicator must do all of the following EXCEPT:
A. Design message content B. Design message structure C. Design message format D. Design message feedback
8. All of the following statements are true, EXCEPT:
A. Samples are offers of a trial amount of a product. B. Sampling by the employees can be a very useful educational and promotional device. C. Coupons are certificates that offer buyers savings when they purchase specified products. D. Sampling is the cheapest
(30 Marks)
Time: 60 minutes
INSTRUCTIONS:
Answer ALL questions. Use the OMR sheets provided.
1. Any paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor is called________________.
A. sales promotion B. personal selling C. advertising D. public relations
2. Which of the following is the factor that should be considered when setting a budget?
A. Stage in the product life cycle B. Competition and clutter C. Market share D. All of the above
3. Measuring the qualitative value of message exposure through a given medium is measuring________.
A. reach B. frequency C. impact D. recency
4. The THREE major methods of advertising pre-testing are:
A. Recognition tests, recall tests, direct rating B. Recall tests, direct rating, laboratory tests C. Direct rating, portfolio tests, laboratory tests D. Recognition tests, recall tests, portfolio tests
5. Which of the following is a major advertising media?
A. Newspapers B. Television C. Direct mail D. All of the above
6. Which of the following is NOT a major promotional tool?
A. Advertising B. Sales promotion C. Promotion mix D. Public relations
7. In designing a message the marketing communicator must do all of the following EXCEPT:
A. Design message content B. Design message structure C. Design message format D. Design message feedback
8. All of the following statements are true, EXCEPT:
A. Samples are offers of a trial amount of a product. B. Sampling by the employees can be a very useful educational and promotional device. C. Coupons are certificates that offer buyers savings when they purchase specified products. D. Sampling is the cheapest