Identify the fundamental characteristics of the Hospitality, Tourism and Event industries, their focus on customer service and satisfaction...
ASSESSMENT COVER PAGE
Name:
Student Number:
Subject: Introduction to Hospitality, Tourism and Events.
Code: MGT102
Lecturer: Trish Powers
Assignment Name: Research Report
Due Date: 2012
Table of Contents
1.
1. Executive Summary
The purpose of this report is to identify the fundamental characteristics of the Hospitality, Tourism and Event industries, their focus on customer service and satisfaction, how they converge and how they have relied upon each other in the twentieth and twenty-first centuries.
The interdependent relationship that exists today rapidly developed in the second half of the twentieth century as Tourist movements dramatically increased, naturally drawing hospitality suppliers to these destinations. With the advent of the Events industry, HTE operators began to realise the links between these customer and service focused industries and the benefits provided in collaboration.
This proven dynamic shared between the three industries requires HTE hosts sell not only their products to guests, but the relationship that can exist between them. By focusing on the importance of the host/guest relationship through providing consistently high customer service, with special attention to monitoring the supply chain, the host will be rewarded with customers who will reciprocate with loyalty.
If HTE operators conduct business in an environment that is not sustainable they are undoubtedly ensuring their demise. Consequently, to ensure their continued success HTE operators and stakeholders must continually monitor not only their customers, but their local and operating environments.
2. Introduction
Over the twentieth and twenty-first centuries the Hospitality, Tourism and Events industries have experienced dramatic expansion thanks to revolutionary developments in transportation that has brought about affordable travel to a greater proportion of the population like never before. The mass
Name:
Student Number:
Subject: Introduction to Hospitality, Tourism and Events.
Code: MGT102
Lecturer: Trish Powers
Assignment Name: Research Report
Due Date: 2012
Table of Contents
1.
1. Executive Summary
The purpose of this report is to identify the fundamental characteristics of the Hospitality, Tourism and Event industries, their focus on customer service and satisfaction, how they converge and how they have relied upon each other in the twentieth and twenty-first centuries.
The interdependent relationship that exists today rapidly developed in the second half of the twentieth century as Tourist movements dramatically increased, naturally drawing hospitality suppliers to these destinations. With the advent of the Events industry, HTE operators began to realise the links between these customer and service focused industries and the benefits provided in collaboration.
This proven dynamic shared between the three industries requires HTE hosts sell not only their products to guests, but the relationship that can exist between them. By focusing on the importance of the host/guest relationship through providing consistently high customer service, with special attention to monitoring the supply chain, the host will be rewarded with customers who will reciprocate with loyalty.
If HTE operators conduct business in an environment that is not sustainable they are undoubtedly ensuring their demise. Consequently, to ensure their continued success HTE operators and stakeholders must continually monitor not only their customers, but their local and operating environments.
2. Introduction
Over the twentieth and twenty-first centuries the Hospitality, Tourism and Events industries have experienced dramatic expansion thanks to revolutionary developments in transportation that has brought about affordable travel to a greater proportion of the population like never before. The mass
References: Chon, Kye-Sung, "Kaye" and Raymond T. Sparrow 2000 'Travel and tourism: partners in hospitality '. Welcome to Hospitality, An Introduction, 2nd ed. 2nd ed. Delmar Learning, London, 2000. p52. Schmitt, Robert C. 'Historical Statistics of Hawaii '. Honolulu: University Press of Hawaii, 1977. William Blue College of Hospitality Management, 2012. Bachelor of Business, Flexible and Online Study Guide, MGT102 Introduction to Hospitality, Tourism and Events.