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Saqib
Journal of Political Studies, Vol. 1, Issue 2, 161-173

Effects of New Media Technologies on Political Communication Saqib Riaz ♣ Abstract Today we are living in the age of web where world is moving on the tips of our fingers. The New Media Technologies have changed the world drastically. Even the traditional print and electronic media have been influenced significantly by the new media technologies. The growing radius of new media can be seen in the developed as well as developing countries. The revolution of new media technology has changed the pattern of political communication. This paper particularly elaborates the influence of new media technology on political communication. The paper demonstrates the extensive use of internet and mobile phones in the election campaigns in some of the developed and developing countries and its effects on political behavior. The paper also suggests some new horizons of political communication through new media technology especially in the developing countries. Effect of new media technologies on political behavior and voting pattern is the focal point of this paper. Key Words: New media, political communication, digital media, election campaigns, campaign Our lives are being heavily influenced by the TV News channels running their broadcasts round the clock. The influence of new media technology is a matter of great concern for media scholars and the society at large. The advancement of new media technologies in the new horizons of the 21st century is an important issue of concern for the modern societies. The world has become Global Village due to the rapid and fast growth of new media. People sitting in different parts of the world are closely in touch with each other through their mobile phones and internet. The new media has not only strengthened the traditional print and electronic media but it has had a great impact on the lives of the common people in different parts of the world. In addition to other spheres of media


References: 7 The Kenya Anti Corruption Commission, retrieved on May 12, 2010./ 8 Reporters without Borders ,(2009) retrieved on May 12, 2010, Pemra, Retrieved on December 31st 2010.. S, Riaz, “Government Advertisements: Influence on Print media Content” published in Journal of Social Sciences, vol. 35, 2007. Brill Publishers, The Netherlands.
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