Sap Crm in Automotive
SAP Solution Brief SAP for Automotive
CUSTOMER RELATIONSHIP MANAGEMENT IN THE AUTOMOTIVE INDUSTRY
How to Gain a Competitive Edge by Knowing Your Customers and Transforming that Knowledge into Successful Marketing Strategies for Future Growth
The automotive industry faces significant challenges caused by frequent disconnects in communication between manufacturers, dealers, and end customers. The mySAP™ Customer Relationship Management solution helps increase revenues by enabling firms to manage communications across all sales and marketing channels, collaborate with dealers, interact with customers, and grow brand equity and customer loyalty. The integrated solution offers global insight, low implementation costs, and low total cost of ownership.
Faced with the increasingly complex and competitive environment that characterizes the automotive industry – with challenges ranging from tighter profit margins to new entrants in the newvehicle and aftermarket service business – original equipment manufacturers (OEMs) and dealers are turning more aggressively to customer relationship management (CRM) to help attract new customers, increase brand loyalty, reduce costs, increase efficiency, and maintain a competitive advantage. Today’s automotive consumers are increasingly well-informed and have an unprecedented level of choice in the marketplace. Customer loyalty is no longer a given and forward-looking automotive companies have to work harder than ever to earn and retain it. To respond to high customer expectations, companies are finding they have to use both traditional and emerging channels to deliver more effective, efficient, and profitable marketing, sales, and customer service. To truly get to know and understand their customers, automotive companies are looking for ways to gather and analyze vital data about their customers, their vehicles, and their transactions with dealers. Only then can they effectively match their products and service offers with the
CUSTOMER RELATIONSHIP MANAGEMENT IN THE AUTOMOTIVE INDUSTRY
How to Gain a Competitive Edge by Knowing Your Customers and Transforming that Knowledge into Successful Marketing Strategies for Future Growth
The automotive industry faces significant challenges caused by frequent disconnects in communication between manufacturers, dealers, and end customers. The mySAP™ Customer Relationship Management solution helps increase revenues by enabling firms to manage communications across all sales and marketing channels, collaborate with dealers, interact with customers, and grow brand equity and customer loyalty. The integrated solution offers global insight, low implementation costs, and low total cost of ownership.
Faced with the increasingly complex and competitive environment that characterizes the automotive industry – with challenges ranging from tighter profit margins to new entrants in the newvehicle and aftermarket service business – original equipment manufacturers (OEMs) and dealers are turning more aggressively to customer relationship management (CRM) to help attract new customers, increase brand loyalty, reduce costs, increase efficiency, and maintain a competitive advantage. Today’s automotive consumers are increasingly well-informed and have an unprecedented level of choice in the marketplace. Customer loyalty is no longer a given and forward-looking automotive companies have to work harder than ever to earn and retain it. To respond to high customer expectations, companies are finding they have to use both traditional and emerging channels to deliver more effective, efficient, and profitable marketing, sales, and customer service. To truly get to know and understand their customers, automotive companies are looking for ways to gather and analyze vital data about their customers, their vehicles, and their transactions with dealers. Only then can they effectively match their products and service offers with the