Samsung Smart Tv Analysis

Topics: Get Smart, Television, Marketing Pages: 3 (916 words) Published: May 5, 2013
Financial report :

Introduction :

The first Samsung’ Smart Tv has been launched in 2010 and because of this reason, we can’t provide a financial report of 3 years. On the other hand, the use of smart tv’s financial reports are really restricted and you have to buy the book  ¨Global Smart TV Market (2011 – 2016) Critical Capability, Use Case Analysis & Forecast By Accessories, Platforms, Middleware, Application & Geography¨ that provide all the informations about different companies. This book is around 5000 US$ so we are going to use different articles that provide informations of the actual and predicted financial situation of Smart Tv by Samsung. However like all the companies, providing a lot of information can make them lose their competitive advantage. That’s why we don’t have detailed information.

TV’s in general analysis :

In 2011, Samsung sold 47.69 million TV units, while in 2010, it sold 45.12 million. For the past five years Samsung has been the leader in term of market share.

Smart TV performance :
Firstly, Samsung realized an incredible performance three months after the launch of Smart Tvs. In fact in only three months, more than 2 million units were sold. 2 million in 3 month means 22 000 units sold daily.

This performance has been a result of a worldwide developpment with the biggest success in North America where more than 730 000 units sold.

2011 TV market share report, source: Displaybank

Before being a huge actore in the Smart-TV Industry, Samsung has the biggest market share in the flat screen tv shipments. Being a leader in this industry, become a leader in smart tv industry is the logical results of events.

After these results, and thanks to NDP Group analysis, Samsung enjoys 24,9% of the smart tv’s market share in United states. However the competitors such as Sharp, LG, Sony won’t let samsung enjoy this huge market share without pain. Samsung plans to ship 12 million units in 2011 to compete with...
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