Samsung Group

Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover, it will take another three decades to rise into a multinational organisation (1990). It comprises numerous companies all unite under the name ‘Samsung’. The group of companies operates and serves customers in various sectors such as the electronics industries, chemicals industries, machinery and heavy industries, financial services and affiliated companies and organisations. Samsung is one of the world’s top 20 brand names ahead of Sony and Nike. According to the annual report of 2011, Samsung’s sales revenue will be 165 trillion, operating profit will be 16 trillion and the number of employees will be 369,000 people.
The Samsung Group is expanded in many sectors but the most important sector is Samsung Electronics. This assignment will conduct a critical internal analysis of the company in terms of their scope, culture and management style. It will also outline how the company creates value, gain market share and what strategy they use. The external analysis will be illustrated by using SWOT analysis, PEST analysis and Porter five forces analysis. Many examples and articles are going to be used for better understanding. “There's no luck in business. There's only drive, determination, and more drive.” (Sophie Kinsella)
To start with, a multinational organisation such as Samsung couldn’t leave anything in luck. Internal Samsung is a very good organised group. One critical factor of success is the CEO Mr Lee Kun-hee, who once said to the managers of Samsung “change everything but your wife and children”. Three years later, he set on fire 150 000 gadgets