"Samsung Group" Essays and Research Papers

1 - 10 of 500

Samsung Group

Read about Integrated Marketing Communication (IMC) marketing approach.    Group 1:   Company A is Sony        Company B is LG Group 2:   Company A is Canon      Company B is Panasonic Group 3:   Company A is HTC          Company B is Samsung Instructions: 1) Locate the company A's website. 2) Look for the key message/messages of the company A. 3) Locate a recent company A's video commercial (on the television or from Youtube) or a print advertisement. What is the key message/messages...

Premium Windows Mobile, Advertising, Mobile phone 779  Words | 4  Pages

Open Document

Samsung s Background

founded Samsung in March 1, 1938. Byung-Chull Lee started the company in Taegu, Korea with only 30,000 won, and it was originally focused on trade export, selling dried fish, vegetables, and fruit to the cities of Manchuria and Beijing. A few years later after Samsung was founded, the company acquired its own flour mills and confectionary machines, later on they got their own manufacturing and sales operations, and eventually evolved to become the modern corporation that is known today. Samsung has...

Premium Philosophy, Ethics, Computer 576  Words | 3  Pages

Open Document

SAMSUNG ELECTRONICS CASE STUDY

 Group 2 Samsung Electronics Executive Summary Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the...

Premium Seven Basic Tools of Quality, Electronic component, Customer 1454  Words | 6  Pages

Open Document

Samsung Group for Future Expansion

Mr. Kun Hee Lee, Chairman, Samsung Group From: Senior Consultant, S&S Consulting Re: The Samsung Group opportunities of future expansion Date: August 14, 2008 Executive Summary: After extensive research, S&S consultants have evaluated some of the opportunities that could better position The Samsung Group among their rival competitors in the Memory Industry as well as technological advancement. S&S consulting will help answer some of the questions that Samsung Group may have. We will analyze...

Premium Samsung Group, Competition, Samsung Electronics 1360  Words | 6  Pages

Open Document

Nontheless

Samsung's Design Successes Samsung had a string of design successes in the 2000s. For example, the Syncmaster series of LCD monitors was lauded for its simple design and went on to win several awards. In the 2000s, LCD TVs and Plasma TVs were gaining in popularity, while the popularity of the much bulkier projection TVs was waning. Therefore, Samsung's design team started work on developing a slim projection TV based on digital light processing (DLP) technology. The result was the highly...

Premium LCD projector, Case study, Plasma display 1252  Words | 6  Pages

Open Document

Propaganda Technique

affects us by telling the half-truth, using the statistics or the candidates to make we think that the product is reliable. In one Air Conditional Samsung ad, appeal to housewife woman who is standing in the dining room with a gun on her hands, and there one air conditioner behind her. Then, in the middle of the ads, the marketer claimed that: “Samsung AC’s virus doctor protects you again all kinds of virus, including H1N1.” Below that claim are a small paragraph talk about the AC’s features, and...

Premium Son, Samsung Group, Propaganda techniques 1310  Words | 6  Pages

Open Document

Samsung Group

Korean Multinational Conglomerate, Founded 1938, headquartered in Samsung Tower, Seoul. Comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. * Samsung Electronics * Samsung Heavy industries * Samsung Engineering * Samsung Life Insurance * Samsung Everland Lee Kun - Hee - Chairman and CEO. Lee Soo - Bin - President, CEO of Samsung Life Insurance Revenue - $ 247.5 billion (2011) Employees - 3,69...

Premium Samsung Town, Samsung Heavy Industries, Lee Kun-hee 933  Words | 4  Pages

Open Document

Article Analysis

Samsung Unveils Galaxy Gear Smartwatch BERLIN, Sept. 4 — Samsung Electronics unveiled on Wednesday its highly anticipated digital wristwatch that can snap photos, track workouts and use an array of apps — gadgetry that the company hopes will catapult it into a market of smart portable devices that leave cellphones in users’ pockets. Named the Samsung Galaxy Gear, the so-called smartwatch will join Google Glass as the latest example of wearable technology. The watch is synced to a cellphone...

Premium Positive economics, Palanpur, Pranav Mistry 1157  Words | 5  Pages

Open Document

Samsung

The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road in Menlo Park and with offices in Korea and Israel is led by Young Sohn, President and Chief Strategy Officer of Device Solutions, Samsung Electronics. "We see tremendous opportunities and transformations over the next five years driven by Big Data centered around mobility, cloud, and the Internet of Things, and Samsung will be a significant part of this revolution," said Sohn. "This is an exciting opportunity for us to...

Premium Smartphone, Android, Vertical integration 1427  Words | 6  Pages

Open Document

Samsung

Introduction Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Vision Leading the digital convergence revolution growing to be the best. Mission Digital-e company Swot Analysis Of Samsung SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths ...

Premium Samsung Group, Samsung Electronics, Lee Kun-hee 801  Words | 4  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free