Marketing Principle
Table of Content:
1.0 Introduction………………………………………………………...3
2.0 Marketing Strategies:
2.1 Products………………………………………………………………………….5
2.2 Promotion……………………………………………………………………......5
2.3 Price………………………………………………………………………………7
2.4 Place………………………………………………………………………………8
3.0 Competitor analysis………………………………………………....9
4.0 Conclusion………………………………………………………….11
5.0 References…………………………………………………………..12
1.0 Introduction:
Samsung Group is a Korean company for electronic products in different areas and some component business. Samsung Group started as a small-scale export business in Korea in 1938. It focuses on transporting vegetables and other food to China and expanded into a larger company as time changes. In the period of 1970 to 1979, the strategy of this company changed. The set up Samsung Shipbuilding and Samsung Precision Company, they also start to do the household appliances. The most important thing is they purchased 50% of semiconductor in Korea, this change helped them became a leader at electronic and semiconductor industry. Following the next 10 years, Samsung Group entered the global market. Overtime, Samsung Group keeps researching and innovating technology, and developed the digital frontier for television and smartphone. In the 21st century, they led digital age to a huge change. (Samsung.com)
The management philosophy is “To devote our talent and technology to creating superior products and service that contribute to a better global society”. (Samsung.com) The company has five key values to make their work better, which are, people, excellence, change, integrity, and co-prosperity. Samsung Group tries to use these five principles to create a better working environment for the staffs, follow the laws, and respect every customer. (Samsung.co.uk) This is one of the reasons why Samsung Group is so successful now. According to the statistics in 2011, the employees in Samsung Group increased from 254,000 to 369,000 within 2006 to 2010. Within the same
1.0 Introduction………………………………………………………...3
2.0 Marketing Strategies:
2.1 Products………………………………………………………………………….5
2.2 Promotion……………………………………………………………………......5
2.3 Price………………………………………………………………………………7
2.4 Place………………………………………………………………………………8
3.0 Competitor analysis………………………………………………....9
4.0 Conclusion………………………………………………………….11
5.0 References…………………………………………………………..12
1.0 Introduction:
Samsung Group is a Korean company for electronic products in different areas and some component business. Samsung Group started as a small-scale export business in Korea in 1938. It focuses on transporting vegetables and other food to China and expanded into a larger company as time changes. In the period of 1970 to 1979, the strategy of this company changed. The set up Samsung Shipbuilding and Samsung Precision Company, they also start to do the household appliances. The most important thing is they purchased 50% of semiconductor in Korea, this change helped them became a leader at electronic and semiconductor industry. Following the next 10 years, Samsung Group entered the global market. Overtime, Samsung Group keeps researching and innovating technology, and developed the digital frontier for television and smartphone. In the 21st century, they led digital age to a huge change. (Samsung.com)
The management philosophy is “To devote our talent and technology to creating superior products and service that contribute to a better global society”. (Samsung.com) The company has five key values to make their work better, which are, people, excellence, change, integrity, and co-prosperity. Samsung Group tries to use these five principles to create a better working environment for the staffs, follow the laws, and respect every customer. (Samsung.co.uk) This is one of the reasons why Samsung Group is so successful now. According to the statistics in 2011, the employees in Samsung Group increased from 254,000 to 369,000 within 2006 to 2010. Within the same
References: 2.4 Place: “As stated in its new motto, Samsung Electronics ' vision for the new decade is, Inspire the World, Create the Future.”(Samsung Vision 2012) Samsung is considered one of the top five major electronic equipment industries