samsung economics

Topics: Supply and demand, Economics, Economic equilibrium Pages: 15 (3047 words) Published: November 23, 2013


CONTENTS
CHAPTER
DESCRIPTION
PAGE NO
1
INTRODUCTION

1.1 Introduction to the organisation.
1.2 Recent problem faced by Samsung.
1.3 Objectives of an Organisation.
1.4 Limitations of an Organisation.

12
13
14
15
2
PROFILE

2.1 Company profile.
2.2 History of the product.
2.3 Organisational chart.

17
18
19
3
RESEARCH METHODOLOGY

3.1 Input and Output Market for samsung.
3.2 Demand for mobile phones in output market.
3.3 Shifting of demand curve for Samsung company.
3.4 Supply of mobile phones in output markets.
3.5 Shifting of supply curve of Samsung company.
3.6 Market equilibrium.
3.7 Excess demand of Samsung product.
3.8 Excess supply of sasmsung.

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23
26
29
33
36
37
39

4
4.1 Interpretation and conclusion
42

Tables No
Description
Page No
1
Demand Schedule for Samsung.
24
2
Shift Of Demand schedule for Samsung.
27
3
Supply schedule for Samsung.
31
4
Shift of supply schedule for Samsung.
34

LIST OF TABLES

LIST OF GRAPHS
Graph No
Descriptions
Page No
1
Demand curve for Samsung
25
2
Shift of Demand curve for Samsung
28
3
Supply curve for Samsung
32
4
Shift of Supply curve for Samsung
35
5
Excess Demand curve for Samsung
38
6
Excess Supply curve for samsung
40

Diagram No
Description
Page No
1
Organisation structure of samsung
19
2
Circular flow of samsung
22

LIST OF DIAGRAMS

INTRODUCTION
-------------------------------------------------------------------------------------------------------------------------------------- 1.1.INTRODUCTION TO THE ORGANISATION

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income.

1.2.RECENT PROBLEM FACED BY SAMSUNG
The recent problem faced by the company On 24 August 2012, 9 U.S jurors ruled that Samsung had to pay Apple Inc. US$1.05 billion in damages for violating six of its patents on smartphone technology. The award was still less than the US$2.5 billion requested by Apple. 1.3.OBJECTIVES

PRIMARY OBJECTIVE
To have a complete study about the demand, supply and market equilibrium of an organisation.

SECONDARY OBJECTIVE
Problem Identification
To attract the customers with its feautures.
To implement the new technologies to satisfy the customers.
To increase the demand and supply of the product.

1.4. LIMITATIONS
The limitations of this study is as follows
The price of the product is high.
Microsoft products are restricted to use in Samsung mobiles. Questionaires were given at random.The survey covers the low-level customers.
1.5.SIGNIFICANCE
This study helps to understand the change in mindset of the customer in the present scenario.This helps the company to understand the psychology of the customers.This would further help the company to increase their effectiveness.

PROFILE
------------------------------------------------------------------------------------------------ 2.1.COMPANY PROFILE
Name...
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