reason failure in product

Marketing a new product is challenging. Marketer have to target the right customers with the right product and message at the right time. Much of the failure in new product launches lies in the strategy planning. Strategy is the foundation for new product management and integrates all people and resource in organization. Failure plans may decrease that product’s effectiveness in doing so. New product strategy input components is important. Product failure when marketer fail to describes the market opportunity, profiles the target customers, indicates the key priorities for development and enhancement, and bad timing for delivery.
The most reason may cause for product failure does not understand the target market segment and the branding process that would provide the most value for that segment. Marketer can serve up the right product, but customer base won't receive it. An example of this is fast-food giant McDonald's, which has fail to bring many products to the market through the years. Hot dogs, pizza and pasta were other products that were tried and failed, as did the McLean Deluxe, a lower calorie burger that also proved low on taste. Most failed McDonald's products just weren't right for this burger-loving crowd. Know the target market is the moral, and do limited roll-outs to a segment of it before going full-scale. Therefore, the first step in marketing is to research the marketplace to discover needs and preferences. This contributes to the development of a marketable product or service solution that has a high potential for success. Customer surveys, test product sample marketing and polling are techniques used to identify what customers want. This knowledge is useful in designing products that provide clear advantages to customers relative to competitors. Misleading market research in strategy planning that did not accurately reflect the actual consumer’s behavior for the targeted segment may cause the product failure. Sometimes, the marketer may