Preview

carmex case study

Satisfactory Essays
Open Document
Open Document
856 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
carmex case study
1. a. the Advantages and disadvantages for the Carmex Marketing Team in collecting data to narrow the flavor choices from three to two using an online survey of a cross- section of internet Households are :
Advantages Disadvantages
1. This is a way of marketing research tool.
2. May Gain a new Likes to the Brand.
3. Increase Carmex brand name known ability.
4. Survey over the internet will be less cost.
5. Encourage the new customers to give it a try as internet households interested in online coupons and products ads and etc,. 1. Has a very broad Segment to target that may end up but not giving the answers they needs.
2. Household may not like to complete a survey that involves writing their names and giving out their personal details.
3. The results will not be accurate enough to build a marketing research “in a result of inaccurate segmentation”.
4. Takes lot of time “time consuming”.

1. b. the Advantages for the Carmex Marketing team in collecting data to narrow the Flavor Choices from three to two using an online survey of Carmex Facebook Likers.
Advantages Disadvantages
1. Facebook is not just a social media but it is a marketing research tool.
2. Help to Target Exactly their Marketing Segment.
3. Receive Answers that are accurate that doesn’t have to be filtered later “on our Consumers or not consumer basis”.
4. Increase the interactivity between Carmex Brand and Its consumers”likers”.
5. Carmex will receive the Answers very quickly “within 5 minutes Carmex will receive dozen votes and, by the end of the business day Carmex can very easily have over 500 Responses. Accordingly to the Textbook.
6. This will help to increase the likers & engagement.
7. This is an opportunity to increase Facebook community or potentially.”Gerst Adds in textbook.
8. Reduces the cost of the marketing research to find the 2 favorable flavors. 1. Consumers can be less likely to respond to a survey that has to enter data or writing statements. They prefer

You May Also Find These Documents Helpful

  • Good Essays

    Glt1 Task 4

    • 943 Words
    • 4 Pages

    Survey research is the process of interviewing participants or administering questionnaires and written surveys to a large number of people. (CliffsNotes). The data is then studied to determine trends, differences and similarities. Predications are then made about the participants. The advantage to survey research is inexpensive data acquisition, convenience to participants schedule and larger volume of participant information. However, it does include disadvantages as well. There can be volunteer or interviewer bias and distortion. “Distortion occurs when a subject does not respond to questions honestly”. (CliffNotes). Volunteer bias is not having…

    • 943 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Res 350

    • 327 Words
    • 2 Pages

    * A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. Exploratory-research for a product hasn’t been identified yet.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unit 9 Assignment

    • 275 Words
    • 1 Page

    Ravi and Keith have received a detailed report on research the firm commissioned across several different global markets about taste preferences for the Zip-6 product. While Zip-6 has achieved more success in some markets than others; the firm’s chemist has shared her belief that it would likely achieve more if the taste were better suited for these markets. She also contends that the taste alteration can be achieved simply and inexpensively without altering the basic effects of the product. This is something that Ravi and Keith have never before considered. After reading your text material in Chapter 16, this assignment asks you to assume the role of Business Analyst for Zip-6 and prepare a report on the following:…

    • 275 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Marketing and Facebook

    • 582 Words
    • 3 Pages

    What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households.…

    • 582 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Have due regard for the clients privacy rights in explaining the purpose of the survey…

    • 362 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    This market research will find both what our customers approve and disapprove of the product. Also discover why those that buy the competitor orange juice are disappointed with the Great OJ Brand. The resources spent on doing the market research can minimize finical and brand equity risk, and maximize brand value and profit.…

    • 585 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coke vs Pepsi

    • 369 Words
    • 2 Pages

    As we all know, Coca-Cola and Pepsi have been rivals for centuries. While most people have their own preference on which cola they prefer, they have no idea what makes these two cola brands so similar yet so different. While both are similar in color and taste, the biggest difference between these two brands are their sugar level. Coca-Cola, the dominant coke brand, contains less sugar compared to that of Pepsi’s. Furthermore, these two world renowned colas are said to help regain energy because of its caffeine content. In addition, Pepsi has higher caffeine content and contains more calories compared to Coke. These two cola types carbonated drinks are slightly different in taste. Coca-Cola has a slight vanilla taste to it while Pepsi has a sort of citrusy taste to it. When poured into a glass, Coca-Cola produces more “fizz” even though it is much smoother when swallowed. On the other hand, Pepsi maintains its fizzy sensation when swallowed. Despite all these differences, most people can barely tell the difference between these two colas in a blind-folded taste test. There was an experiment conducted to test students’ preference on both colas. According to Woolfolk and her associates (185-186), most college student Coke drinkers prefer Pepsi in a test where Pepsi and Coke are labeled as S and L respectively. They have concluded that college students prefer the letter S compared to L. They had conducted an experiment where both cups S and L contained half Coke and half Pepsi. Regardless of the type of cola, the students preferred cola S over cola L in 85 percent of the cases. This has proved that students’ preference on their favorite cola did not result from the preference for different colas, but the preferences for certain letters. In conclusion, these two colas’ have differences so slight that most consumers cannot even tell.…

    • 369 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or an (b) an online survey of Carmex Facebook likers?…

    • 770 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Random Sampling

    • 460 Words
    • 2 Pages

    The key is the use of statistically derived random sampling procedures. These ensure that survey results can be defended as statistically representative of the population. Surveys that do not follow these procedures can produce results that lead to misguided market research, strategic, or policy decisions. Any so-called "survey" in which no attempt is made to randomly select respondents, such as call-in readers' or viewers' "polls", is likely to produce results that in no way reflect overall public opinion--even if many thousands of individuals participate.…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The researcher can’t be sure whether the right person has received the questionnaire, or cannot be sure if the returned questionnaire was actually completed by the person to whom it was addressed…

    • 486 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Advantages of Facebook

    • 305 Words
    • 2 Pages

    The first advantage of facebook is that it’s good for keep in touch. Facebook is free and it’s one of medium for communication. Using facebook can connect to and type pf people from anywhere in the world. Moreover it’s the best for finding old friends. When a friend goes away to other country we often don’t get the chance to communicate with him or her because mobile fee is too expensive. However, now facebook gives us the oppurtanity to communicate with ours old friends or family without any cost. This shows that it’s good for keep in touch is an advantage of facebook.…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Facebook

    • 1013 Words
    • 5 Pages

    Facebook is the most popular social networking of all time. The popularity of Facebook has increased drastically. Within 6 years Facebook has reached 1+ billion users milestone. Nowadays Facebook has become very important part of our life. It is helping us in many ways and also harming us in other ways. In this Article I will give you a very long list of advantages and disadvantages of Facebook.…

    • 1013 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Innocent: European Markets

    • 5908 Words
    • 21 Pages

    I’ve chosed to use the following three relevent segmentation criterias, for the Innocent smoothie products: behavioural, psychograpic and demographic.…

    • 5908 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    Phonebloks

    • 13798 Words
    • 66 Pages

    es. Unlike fifty years ago a lot of interaction is being made by using the…

    • 13798 Words
    • 66 Pages
    Powerful Essays
  • Good Essays

    4Ps Practice Question

    • 914 Words
    • 2 Pages

    1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market.…

    • 914 Words
    • 2 Pages
    Good Essays