Business Marketing Assignment 2 x
Assignment brief – QCF BTEC
Assignment front sheet
Qualification
Unit number and title
BTEC Level 3 90 Credit Diploma in Business
Unit 3 - Introduction to Marketing
Learner name Assessor name
Mat Hines
Date issued Hand in deadline
Submitted on
Week commencing 10 Nov 28 November 2014 (midnight)
Assignment title
Assignment 2 of 3: Marketing Research at Thorpe Park
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
To achieve the criteria the evidence must show that the learner is able to:
Task no.
Evidence
Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
1
Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans.
2
Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans.
3
Use marketing research for market planning.
4
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.
Learner signature: Date:
Assignment brief
Qualification
BTEC Level 3 90 Credit Diploma in Business
Unit number and title
Unit 3 - Introduction to Marketing
Assessor name
Date issued
Week commencing November 10 2014
Hand in deadline
November 28 2014 (midnight)
Assignment title
Assignment 2 of 3: Marketing Research at Thorpe Park
The purpose of this assignment is to:
Know the role of marketing in organisations
Be able to use marketing research and marketing planning
Scenario
In your work as a trainee junior consultant your manager is pleased with your first piece of work that you produced. You
Assignment front sheet
Qualification
Unit number and title
BTEC Level 3 90 Credit Diploma in Business
Unit 3 - Introduction to Marketing
Learner name Assessor name
Mat Hines
Date issued Hand in deadline
Submitted on
Week commencing 10 Nov 28 November 2014 (midnight)
Assignment title
Assignment 2 of 3: Marketing Research at Thorpe Park
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
To achieve the criteria the evidence must show that the learner is able to:
Task no.
Evidence
Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
1
Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans.
2
Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans.
3
Use marketing research for market planning.
4
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.
Learner signature: Date:
Assignment brief
Qualification
BTEC Level 3 90 Credit Diploma in Business
Unit number and title
Unit 3 - Introduction to Marketing
Assessor name
Date issued
Week commencing November 10 2014
Hand in deadline
November 28 2014 (midnight)
Assignment title
Assignment 2 of 3: Marketing Research at Thorpe Park
The purpose of this assignment is to:
Know the role of marketing in organisations
Be able to use marketing research and marketing planning
Scenario
In your work as a trainee junior consultant your manager is pleased with your first piece of work that you produced. You