Pros & Cons of Imc Channels
Introduction
Marketing is the concept of moving goods from the producer to the consumer. Marketing communication is the way of approaching to the consumer. The most effective way of marketing communication is advertising and so advertising can be referred as marketing communication channel. But there are varieties of ways to attract the consumers. And, a marketer needs to choose the effective way of communicating to their target markets.
Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time.
Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall
Among the different marketing communication channels or advertising media, here in this project, I have decided to work on newspaper, television and the Internet. At first, I am going to give a short concept about advertisement and then on that link up will enter into different channels. I am also going to show the strengths and weaknesses of the three chosen media. And the most important part is, in this project I am working on the product Mobile set. All of these media will show how much effective is each one while advertising the mobile set. No particular company of mobile set has chosen but I am considering Mobile set itself as a product.
Advertising
Advertisement is a concept, which is mostly used by the businessman. This particular source reaches to the target audience in a shortest possible time. As my concern in this project is about Mobile Set, different companies found it as the most effective and efficient source. Because, different improved models of mobile set is coming each and every month and so advertisement is must. Again, marketer needs to change advertisement concept regularly, so that target consumer doesn¡¦t get bored.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Ref:
Marketing is the concept of moving goods from the producer to the consumer. Marketing communication is the way of approaching to the consumer. The most effective way of marketing communication is advertising and so advertising can be referred as marketing communication channel. But there are varieties of ways to attract the consumers. And, a marketer needs to choose the effective way of communicating to their target markets.
Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time.
Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall
Among the different marketing communication channels or advertising media, here in this project, I have decided to work on newspaper, television and the Internet. At first, I am going to give a short concept about advertisement and then on that link up will enter into different channels. I am also going to show the strengths and weaknesses of the three chosen media. And the most important part is, in this project I am working on the product Mobile set. All of these media will show how much effective is each one while advertising the mobile set. No particular company of mobile set has chosen but I am considering Mobile set itself as a product.
Advertising
Advertisement is a concept, which is mostly used by the businessman. This particular source reaches to the target audience in a shortest possible time. As my concern in this project is about Mobile Set, different companies found it as the most effective and efficient source. Because, different improved models of mobile set is coming each and every month and so advertisement is must. Again, marketer needs to change advertisement concept regularly, so that target consumer doesn¡¦t get bored.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Ref: