An advertiser’s main goal is to make money by any means necessary. Therefore, it is no surprise that advertisements in the media today are preying upon young women’s insecurities and producing more and more advertisements that show how sex sells in the media. Throughout virtually any magazine or image in the media, a reader will find more women than men shown in the advertisements. Some of these advertisements include women interacting with men in a sexual manner, women wearing the slightest bit of clothing, if any, and women posing in provocative ways to sell a certain product. Virtually all of these advertisements and media images portray women who are extremely thin, sexy, and seductive in order to sell the products to either male or female consumers. Interestingly, the male consumer products that are advertised include women either being promiscuous with other women, or with men, while female consumer products only sometimes include men, yet nevertheless portray women seductively, beautifully, and in a way that appeals to men. The above collage helps showcase how advertisers use the idea that “sex sells” as a way to objectify women and hold them to the highest standards of beauty, thinness, and attractiveness to men, while simultaneously suggesting that in order for products to sell, women must sell the products in a sexual manner.…
Authors of various rhetoric ads, whether it be visual or written, all use similar methods to portray there message to their audience. The most common methods authors use to draw in there audience are ethos, pathos, and logos. This specific ad from “Camels Cigarettes “uses these methods, and others that may not classify in these three, in differing ways to influence their audience to choose their cigarettes over other companies. In particular, this ad uses a fair amount of ethos to influence their audience. The ad illustrates several doctors, and even a public figure, who appear to be smoking there company’s cigarette.…
The advertisement that I chose is for the new Lexus LS F sports car. The ad shows a car in the middle of the picture with an attractive man and woman standing on each side of the car. A dark and dimmed glass room with shadowy figures in the background gives the impression of a club or theater at night. The words “memorable performance” is largely displayed at the bottom of the advertisement. This advertisement mainly attracts men because it portrays a man driving around with an attractive woman. By using an intriguing picture, a dark background, and bold words, this ad illustrates a message that if men drive this Lexus, they are more likely to live a glamorous life.…
Within this report, an advertisement for Lucky Strike cigarettes has been used in order to break down the rhetorical analysis of the ad itself. This essay explains the pathetic, ethical, and logical appeals in which have been used in order to attract consumers. This break down will explain how such a simple advertisement; can attract a variety of consumers in order to buy their product. There are three main appeals in which the rhetorical analysis is composed of, in order to produce and ad, which will actually attract people.…
In this day and age advertisement is around every corner. Cell phones and the internet put advertising and the real word at our fingertips 24/7 and advertising has also become as advanced as the technology that brings it to us. Marketing professionals are finding new ways to instill their brands upon us, and targeting different groups of people to help expand the use of their products. As we move into the future we see that what is advertised to children is not always good. Many cigarette companies used to have “Mascots” to help sell their product. While these mascots were adults, they did not always just appeal to the adults.…
The screeching cry of a lost child sounds across the entire building through the crowd of people after a young boy is alone for only a minute. This image comes from an advertisement which includes a gloomy setting showing the sadness of something to appeal to the audience’s emotions. The “Quit Smoking” commercial, produced by Fiona Sharkie, starts with a mother and her child walking together through a crowd of people; toward the middle of the video, the mom and her child get separated making the child very upset and scared. The sadness of the child makes parents feel guilty for possibly leaving their children for good. This advertisement does not use logos because smokers do not often look at logic or they would not smoke to begin with because the box of cigarettes exclaims that smoking causes cancer; therefore, logos would not persuade this specific targeted audience. This advertisement uses pathos and ethos to target parents that smoke and smokers who plan to have kids in the future. Although this commercial does not use logos, it still conveys the message that parents do not want to leave their children alone, due to death, successfully using two other rhetorical strategies to persuade smokers to quit smoking.…
The chosen form of entertainment the young professionals are engaged in is depicted in a bright shade of red, further suggesting the feelings of joy and passion conveyed by the people in the image. Their clothing is deliberately shown in hues of blue and red, simply because blue symbolizes truth and loyalty, the exact same feelings one would experience while being a member of a group as the one illustrated. Additionally, RJ Reynolds attempts to communicate through the use of these colors that the message contained in this advertisement is truthful and can be taken at face value while also expecting customer loyalty in return. The background framing the picture is comprised of deep, green woods, conveying a feeling of harmony with nature and within the group itself. The color scheme continues with green and white on the cigarette boxes and is intended to symbolize both the safety and freshness of the product. As white is the color of innocence, safety and purity, it not surprising that the Surgeon General’s Warning in the lower left hand corner of the image is also in white. RJ Reynolds is speaking directly to the users communicating that safety is accounted for and to entice the consumer to focus on the advertisement’s primary…
The 1970s bought about an increase in regulations and witnessed the introduction of government agencies such as the Federal Trade Commission (FTC), and the National Advertising Review Board. Together these agencies changed the standards surrounding advertising, which demanded full disclosure and honesty. In addition, it was during this time that people started to question the ethics surrounding advertising geared towards minors (O’Guinn et al, 2015). Although forty years have passed since these developments occurred, honesty and full disclosure is something that is still demanded not only by regulators but also by consumers.…
The 1950s were arguably the golden age of television and many people of a certain age look back fondly at some of the shows of the time – “The Lone Ranger”, “I Love Lucy” and “Gunsmoke”. These shows were in black and white and were watched on a set that got its signal from a huge antenna on the roof, but they were loved just the same.…
Campaigning is political for political advertising by candidates where the net effect is to boost the relative appeal of commercials. Thus, exposure to political campaigns with the first one being in the early 1950’s, where everything seemed to be “booming” – the economy, suburbs, and babies being born and all this seemed to provide a sense of stability and contentment. Soon after, the sixties came and things started to change. People did not want to live the “conservative” lifestyles that the fifties provided, instead they wanted change that affected the laws, values, education, and entertainment. This era remains varied considering it brought things such as resentment, empowerment, liberation, and polarization.…
As Watts and Orbe concluded in their research surrounding the Whassup Super Bowl ad campaign, both familiarity and unfamiliarity contribute to the effectiveness of an ad. In this case, examining the Old Spice ad, I, as a viewer was sold because what I saw on the screen; the various forms of luxury and manliness were familiar to me, whether accurate of society, or as a comical twist. Because I was able to associate the various activities the main character in the ad was carrying out with the notion of empowerment, attractiveness and manliness, I understood the ad's message of what could be made of a man who uses this kind of body wash., as well as what kind of man I would be if I smelled like the man in the commercial. The notion of “reproducing the authentic” which Watts and Orbe also attribute to being one of the factors rendering the Whassup ad campaign successful can also be attributed to the success of the Old Spice ad campaign. The Old Spice commercials rely very heavily on visuals to get the message to viewers. These visuals are also a reproduction of what we believe to be authentic. Just as the Whassup guys are believed to truly be slang talking males, the main character in the Old Spice ads is truly seen to be the ultimate male. This perception is based solely on what people believe to be authentic. What makes a man the ultimate, desirable…
Most of us don’t realize how often we really are influenced by advertising or marketing. We wake up, turn the television on, and begin our day. But how would life be if we didn’t have constant commercials or ads blaring at us day in and day out? What if we took it all away from the beginning? Advertising, as a means of production, is used to “announce or praise in some public medium of communication in order to induce people to buy or use it.” However, what is it really used for? We have always been a dignified nation, establishing ourselves as one of the top leaders. But as we grew in strength, our image rapidly changed. The United States has always been a desired place by many; but what made that so? Was it because our Presidents and government were the best? Or was it the land that glorified the nations look? No matter when, the United State has done it’s part to make the nation look great. But why has our image always been so important? I believe it fair to say that advertising is the main culprit. While its intention to create an immediate desired reaction on the consumer was qualified at the beginning, it has evolved into identifying the underlying differences of should and should not. The ethics have been stretched and pulled, just so advertisers could target people properly, by creating an image of “lesser than” unless their product was consumed. The nation as a whole has always remained strong, however individual images have been altered. Despite the glorifying and prosperous look of the nation during the 1920’s, 1930’s, and 1940’s, advertising poorly influenced the nation because it created very materialistic lifestyles, it forced people to buy what they did not need, and it lured people into having false hopes.…
The 1920s were an exciting and fascinating time in American history filled with art, music, new idea and inventions, and much more. During this time, America seemed to break into a more modern era. The old Victorian style was transformed into this vibrant and lively America. It was a time of new behaviors, new attitudes, and new freedoms. This was also a time of significant cultural and social changes as well as conflicts. Societies views on women, did little to stop their progress in fighting for equality and reform. Prohibition did little to keep people from finding ways to get and sale alcohol. African Americans also saw progress, despite the resurgence of the KKK.…
I remember it all. I can still feel the warm summer wind gliding my sun-kissed cheeks. I didn’t usually have all of my windows down while I drove, especially not on the way to my lackluster burden, otherwise known as my job. Today was an exception, however, summer was quickly approaching its end, and I would be once again bound by the chains of high school. I decided to cherish every little bit that I had left. As I pulled in, I thought to myself, “just another ordinary day of work.” Oh…
A second example that reflects changes within society is how the woman with the advertisement is portrayed. During the 1920s, a new woman emerged into society after women gained the right to vote. One significant example of the new woman is that of the flapper; a flapper was portrayed as having short hair, wearing knee-length dresses, and who conveyed an open attitude (as discussed in 6.04). The woman within the advertisement displays some of those qualities with her short hair and knee-length swimwear. Her hands above her head in the air could possibly be displaying she has an open attitude. Through the portrayal of the woman, the advertisement depicts how woman became more liberated within society during the 1920s.…