A Rhetorical Analysis Of Camels Cigarettes

Authors of various rhetoric ads, whether it be visual or written, all use similar methods to portray there message to their audience. The most common methods authors use to draw in there audience are ethos, pathos, and logos. This specific ad from “Camels Cigarettes “uses these methods, and others that may not classify in these three, in differing ways to influence their audience to choose their cigarettes over other companies.

In particular, this ad uses a fair amount of ethos to influence their audience. The ad illustrates several doctors, and even a public figure, who appear to be smoking there company’s cigarette. This alone will influence people to smoke Camels due to the fact that people of this stature have chose to. This ad being