Within this report, an advertisement for Lucky Strike cigarettes has been used in order to break down the rhetorical analysis of the ad itself. This essay explains the pathetic, ethical, and logical appeals in which have been used in order to attract consumers. This break down will explain how such a simple advertisement; can attract a variety of consumers in order to buy their product. There are three main appeals in which the rhetorical analysis is composed of, in order to produce and ad, which will actually attract people.
Keywords: Tobacco, Advertisement, Appeals.
The Appeal of Vintage Tobacco Advertisements
Throughout the years, marketing companies have always tried to do their best in order to appeal …show more content…
The logical appeal in this advertisement comes at the bottom of the ad itself. The ad states that Lucky Strike cigarettes are produced from the best tobacco and completely out-perform the other leading brands of cigarette companies. Claims are made within the advertisement that the Lucky Strike is the only brand to feature such high quality tobacco in their cigarettes and that no other brand of tobacco products uses the best quality like theirs does. This can appeal to consumers in many ways, mostly because consumers want to buy the best product. If they are being led to believe that Lucky Strike cigarettes are better than the competitors, then they would be more willing to purchase and try the product. The advertisement also states that Lucky cigarettes are better tasting than the other leading brands. Now if anyone knows anything about human behavior, then it is known that human beings are creatures of pleasure and want the best. If we are presented with one thing that tastes better than something else does, we are more prone to purchase that product due to taste alone. Therefore, this cigarette ad has both the logical appeals of better quality and