Promotional Letter: Catalog Sales
name and address
date
Dear (Mr/Mrs, etc, name)
attention grabbing heading (up to 10 words)
(the heading must grab attention - something your prospect will relate to that your proposition will produce - for example, Cost-Effective Sales Enquiry Generation, or Reduce Your Staffing Overheads, or Fast-Track Management Training)
When you next consider your arrangements for (product/service) I would welcome the opportunity to understand your requirements and situation.
(Optional) Our customers include (two or three examples, relevant and known to the prospect), who have found (state key benefit, % savings, strategic advantage) from working with us.
I will telephone you soon to agree a future contact time that suits you/your own review timescale.
Yours sincerely
(Name and signature)
(Optional 'P.S.' message)
During recessionary times, businesses start downsizing and trust starts to evaporate.
SHM- Traveler Advertisers’ is supporting the local economy in the SE region. Keep y our advertising dollars within your state.
Many of our readers are influenced to purchase, visit, see, do and try things that are featured in our magazine. Our readers are mostly families are single business savvy professionals who owns there own home and travels a lot. As a subscriber the readers receive the magazine directly to their doorsteps and its always there to keep. Readers can soak up the information and advertisement on each page at their own covenant; share special interests with their friends/family/colleagues/business partners.
Attention (I want to read on)
Interest (this is relevant to me and my company)
Desire (this is potentially beneficial and I want to pursue this opportunity)
Action (when I'm called I'll talk/make an appointment/delegate action)
Promotional Letter, Catalog Sales
Dear
The Chambers Catalog came into existance in 1979 and in four short years has become one of the most successful catalogs on the market. For
date
Dear (Mr/Mrs, etc, name)
attention grabbing heading (up to 10 words)
(the heading must grab attention - something your prospect will relate to that your proposition will produce - for example, Cost-Effective Sales Enquiry Generation, or Reduce Your Staffing Overheads, or Fast-Track Management Training)
When you next consider your arrangements for (product/service) I would welcome the opportunity to understand your requirements and situation.
(Optional) Our customers include (two or three examples, relevant and known to the prospect), who have found (state key benefit, % savings, strategic advantage) from working with us.
I will telephone you soon to agree a future contact time that suits you/your own review timescale.
Yours sincerely
(Name and signature)
(Optional 'P.S.' message)
During recessionary times, businesses start downsizing and trust starts to evaporate.
SHM- Traveler Advertisers’ is supporting the local economy in the SE region. Keep y our advertising dollars within your state.
Many of our readers are influenced to purchase, visit, see, do and try things that are featured in our magazine. Our readers are mostly families are single business savvy professionals who owns there own home and travels a lot. As a subscriber the readers receive the magazine directly to their doorsteps and its always there to keep. Readers can soak up the information and advertisement on each page at their own covenant; share special interests with their friends/family/colleagues/business partners.
Attention (I want to read on)
Interest (this is relevant to me and my company)
Desire (this is potentially beneficial and I want to pursue this opportunity)
Action (when I'm called I'll talk/make an appointment/delegate action)
Promotional Letter, Catalog Sales
Dear
The Chambers Catalog came into existance in 1979 and in four short years has become one of the most successful catalogs on the market. For